I've started adding it to everything so had a few conversations and surprised how many people say tumour-ic. It's termeric of course.
In Japan, they sell Kit-Kats in dozens of different flavours - including hot chilli - so they probably do a turmeric version too! I'm just waiting for them to launch the honeydew melon and onion gravy version, then I'm going to sell up here and move permanently to Tokyo 