In Alfie Kohn's UC parenting method, my understanding is that when children want to do something which challenges your notion of what is "normal" or "right", you have a really good think about whether it really is a problem or not. And if it is a problem, then you make it clear that while that thing is not ok to do, you still love them unconditionally. So the mode of discourse isn't the kind of rewards and punishment thing where parental approval and love is connected, either explicitly or implicitly, to the child's behaviour.
I may be confusing the matter somewhat because I am not a UP parent, I see that whole authoritarian trump card as making the whole method just a touchier feelier version of the conventional discipline paradigm, which I don't buy into.
Me, I think that when our children want to do something that we initially think "NO!" to, the best options are
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to persuade the child, verbally or non verbally, that they'd rather do the thing you had in mind
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to re-examine that "NO!!!" and see whether it really needs to stand and, if not, to back down
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to work with the child to find alternative possibilities that both they, and we, and whoever else is affected by the action, are happy with.
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and if inspiration fails, either the child wins or the parent loses, or the parent wins and the child loses, and both those outcomes suck - there isn't anything to choose between them morally.
It sounds all so blardy convoluted written down like this, when what I'm really talking about is something like
Mum: "D'you want an apple?"
Child: "no. Chocolate".
Mum: "Hmmm. We don't have any. Banana?"
Child: "oh ok". or maybe "let's go to the shop and get some chocolate"
Mum: "Hmmm. It's only 6am and the shops aren't open yet. Shall we make chocolate cake instead with cocoa powder in?"
Child: "oh yeah"
and everyone is happy. Covered in flour and cocoa powder but happy.
I also believe fervently that the more our children get accustomed to the fact that we are not trying to thwart them, that we are trying to help both them and us and the people we encounter to be happy in our interactions, the more they trust that on those occasions when we say "I'm sorry, I just can't get you the moon on a stick" that we really cannot alter the laws of physics for them, and that we understand their disappointment and that we will do our best to help them find other cool things on sticks, but that we aren't stopping them from reaching for the moon just because we don't think that's an "appropriate" thing to do, or it's just "not ok" or it's "bad" or "naughty" or "silly".
I have to say that really, for entertainments which take place upright, fully clothed, and are suitable for family viewing, pen pictures on windows or computer/DVD screens take a lot of beating. :-)