go Jeremy! go Jeremy!

[onebatmother]

If you are interested in discussing the philosophy of Jeremy Bentham, please join this thread.

Wait til I tell dp that it's just the gaze to the centre stimulating him to think he needs a spray mist of marmite. He'll be gutted.

Boco your dp is a genius. Now I'm all confused. This is just the sort of thing we don't need any more of. But he's right. The quantity is always hard to gauge.

Boco that is really sweet. I shall now always say 'When Unilever gets back to me' instead of 'When I win the lottery'.

Just shows you how powerful the gaze is, and the desire to consume, even if it's just consuming a very very fine layer of marmite.

No, different place, I think.

MN is docile, though, Threadie, as an organism? To the extent that we are distracted from Action (and from acting as a mass) by the demands of enacting discipline on our common body. And by the exercise of power relations in their various forms.

And I think that the idea that most experience is mediated is very pertinent.

We increasingly experience the world through a screen of one kind or another (from the truly awful gulf war 'computer game' bombings to celeb bb), and if our own 'direct' experiences cannot be reconfigured to be viewed, by others, through a screen (or at least to refer to similar filmed 'experiences') then they are considered to lack 'authenticity'.

Call me a cynic but I don't think it would work on reflection. When you think spray and misters you think of perfume not sandwiches. This marketing lark is not just about practicalities, it's about dreams of a better and more beautiful life. I'm not sure that a marmite-scented mist is a wholly attractive proposition.

kin'ell boco, what a briliant idea.
if you are joking and he hasn't really contacted unilever he needs to do so pronto, before threadie some unprincipled person does.

Marmite is a beefy flavoured tar like hell. It could only be improved by being in a more glamorous container and misted at your sandwich. What could be more glamorous? I'm sold, come on Unilever, bring it on!

..and no, I'm not joking, he really has, with a lengthy description of his thought processes as he ate a twigglet. This is why we can't pay our car tax this month.

You could sell shiny brushed-steel vapourising devices, like those coffe machines that only take branded 'pods'.

Off to Unilever dentist. Bye all.

That is very funny indeed. I'm sold.

He once came up with an idea for a bar where you sit on jets of air coming out of the ground, and instead of tables there would be.. more jets of air. I pointed out that spillages would be a problem, just one of the problems.

But Iorek, the most successful cultural/capital memes combine two or more 'functions' to creat a new 'need'.

Here, Boco's dp's product combines the fantasy of Complete Control and Regularity (being able to measure, minutely and predictably, a quantity of any particular thing - and the soothing 'maternal' properties of a yeast-based spread.

IMO it is the 'regularity' of the product/need which is to the fore, and I therefore propose he rename it Benthamite.

the other problem would be that your arse would be cold

I don't belong on this thread, do I

rather than Mamamite.

That is very funny too. But one day he will be the one laughing. When we're all sitting on our airjet stools eating marmite spray sandwiches off our airjet plates.

and then there was the hand held burger maker for hill walkers. He was really quite serious about that for a while. Right now though he's concentrating on writing a philosophy of depression - which I'm not convinced will be on any best seller lists, so i'm leaning more towards the marmite than anything.

was there a handheld mincing machine?

and a handheld cow killer?

was it like a survival thing?

Another interesting meme iorek - collective fantasies of the future and how it sells us things.

Boco your dp is genius. I tried to do a history of depression once and it didn't get off the ground for the reasons you mention (dearth of laughs)

• I don't think so Cap. Although he does love his SAS survival handbook all about trapping and peeling things.

I think he just believes in the rights of hill walkers to have access to a hot burger.

I can't be the only one who thought this was about Lost can I?

lol Cappie! methane-powered?

Hmm yes I see, onebat. The male and female principles combined Tiresias-like into a vaporised beefy treat. I think it could work.

Still mulling over 'I actually have my head in a box between my legs now so i'm halfway there' from PortBlacks.

??