I absolutely hate the commercialism linked to Valentine's day and have told dh under no circumstances is he to waste money buying overpriced cards and flowers just because the rest of the world is doing it.
He buys me flowers anyway, last week he came home from his travels with a kilo of fresh Paremesan straight from the deli in Venice, much more up my street! Oh, and he does his own cards too with great 'photos on the front and his own words - make me cry every time!