Ate some with DH, SIL, and ds and dn (both 3) this afternoon, when they wanted something hot and a treat.
They were all unimpressed, which given that it involved chocolate, milk, and porridge seemed quite a feat. They microwaved it and it didn't look very chocolatey compared to say chocolate shreddies. The oats were so powdery it was a bit slimy (ds most unimpressed) - maybe less cooking time would have worked, as I use normal porridge oats and 2 min in the 600W microwave.
Both ds and dn thought it wasn't properly chocolate and ds nearly had a big strop over being diddled out of a chocolate treat!
DH and SIL felt much the same, plus it was very sweet, so left me to finish the bowl.
My opinion - hugely oversweet, almost no taste of chocolate, and too finely ground, like ReadyBrek, but that last is a matter of personal taste. Then I looked at the ingredients.
84% oats means 16% sugar!!!
I'd love to disbelieve the 'only half the sugar of other choc cereals' but not having ever bought any this may well be true - but if others are indeed >30% sugar at least they tend to taste better! Will have to look at chocolate own-brand shreddies to see what's in them, as they don't taste nearly as sweet (not that I buy them; the ILs bring them...)
And 'natural flavourings' - does this mean carob and other things that aren't actual chocolate? Given it says 'chocolate flavour' not 'flavoured' in the OP, that means there may be no chocolate involved - which shows!
I'll add the rest to my own porridge oats over the next few days, but would never buy these. Even for travelling I could take a plastic tub, oats, and cartons of UHT milk and some drinking chocolate for well under half the price!
Disappointing. How about apple and cinnamon for a child-friendly flavour instead?