Laundry tester here.
Q1. What were your thoughts and feelings about Ecover products prior to trying them? Had you used any before? What was your overall impression of the Ecover products you tried?
I had used them years ago, as they are eco-friendly, but I was put off by the price and wasn't sure how effective they were. Overall, so far I love the non bio liquid and especially the fabric conditioner, which has a fresh 'natural' smell and makes clothes noticeably softer. The liquid stain remover is not so effective however, I tried it on a brand new stain and it didn't work at all.
Q2. Thinking about the pack you tried for MN, what did you think of the overall results of the products? Was it what you expected? Did the product 'do the job'? Do you like the smell or the feel of the product?
See above - overall results are good and the smell is lovely, but the stain remover doesn't work!
Q3. What did you think of the product?s packaging? Did you read anything surprising on the packaging? Are the GHI/sensitive skin logos important to you? The plastic is made from renewable sugar cane, was this made clear on the pack? Is this important to you?
Nice packaging, I will have to reread it as nothing jumped out. Sensitive skin is highly important to me as both DP and DD have it, so this is a fantastic plus. Didn't notice the sugar cane element but it is a bonus that it is renewable.
Q4. How important is it too you that products are kind to sensitive skin and/or allergy sufferers when making a purchase decision? Do you or anyone in your family have sensitive skin and/or allergies? If so, how did you find using the Ecover products?
Incredibly important, as both DP and DD have sensitive skin, and I have intermittent patches of dry skin, dermatitis, so it's crucial that products don't make this flare up. It's excellent to consider allergy sufferers with these products. So far we have no reactions at all, which is fabulous. Plus I love that the products are scented - to me 'natural' needn't mean no fragrance. It's a major selling point in fact.
Q5. If you were in charge of Ecover what, if any, improvements would you make? How would you 'sell' them to consumers?
I think I would big up the products in terms of their useability and effectiveness as well as focussing on their environmental credentials; not everybody wants this thrust in their face and I think it even puts some consumers off. So I would have them competing with the big guns like Ariel et al, but with an added bonus that they are kind to skin and the environment. Focus heavily on the kindness to skin angle!
Q6. Do you think you would buy the products in the future? If it came up in conversation, do you think you would recommend them to a friend? Why? If not, why?
Yes, based on the washing liquid and fabric conditioner I would, as they are kind, effective and smell lovely. No to the stain remover as it doesn't work.
Q7 And having tried them, what are your overall thoughts and feelings about the products now? Has it changed your perception of the brand? If so, how?
I think there's been a subtle shift away from Ecover's old 'hippy' image (in my mind anyway), it seems more modern as a brand and in tune with leading brands without losing any of its core values. This is a good thing, as surely Ecover will want to branch out and target consumers who perhaps would have thought 'it's eco friendly but doesn't work', or worse 'it might smell of old hemp and patchouli'! 