Q1 What was your overall impression of the product? Did you enjoy eating them or not? If so, why? If not, why not?
Packaging: The pastel colours seemed different (from most crisps), but I think they would be very recessive on shelf. I think the front of the packs are very cluttered. The Walkers branding is very subtle, I guess to not be too associated with the unhealthiness of the rest of the crisps. The cutesy pics of birds and butterflies seems a little contrived: I get the association between nature and no artificial colours etc, but only when I think about it.
Contents: I did enjoy eating them, but would not buy all the flavours again. I enjoyed the crunch, and the lack of greasiness that you'd get with crisps. I also liked that they did not leave all those bits in your teeth, like crisps do!
Q2 How would you describe Sunbites to a friend who didn't know what they were?
Crunchy, crisp-like snack, not greasy.
Q3 Which flavour did you like the most? Are there any other flavours you'd like to see in the range?
LOVED the sweet chilli, although would have liked a bit more heat, as would my 6yo daughter. Also liked the Cheddar and Onion and the Sour Cream and Black Pepper.
I found the salted ones really bland, although I don't really eat ready salted crisps either. I found the (salty) Sunbites less salty than Walkers REady Salted.
Not sure what other flavours I'd like. Perhaps something smokey - eg smoky bacon or chipotle chilli, or something fresher, with tomato - eg tomato and basil, poss with mozzarella. Salt and vinegar seems like a missing from the range, although this does not appeal to me personally.
Q4 Thinking about Sunbites in comparison to other snacks, can you think of one feature which makes Sunbites different? If so, what is it?
The crunchiness. I liked the crunchiness, and liked that it was delivered without much grease - unlike, say, Frazzles.
Q5 If it came up in conversation, do you think you'd recommend Sunbites to your friends? If so, why? If not, why not?
Yes, definitely the sweet chilli ones.