Help me identify this film from the John Lewis advert?

[BOFster]

It's driving me crazy

Here's a link to the John Lewis advert- take a look at the old movie showing on the television at 1 minute in, please.

Everybody thinks it's from It's A Wonderful Life, the embrace you can see at 3:21 in this clip:

But it really really isn't.

Looks a bit like Rosalind Russell to me.

Gawd.

All the actresses from 'those days' look remarkably similar.

I've tried Irene Dunne, Rosalind Russell and Loretta Young and there's hardly anything to choose between them- though I'm leaning towards Irene Dunne.

Have we discounted Cary Grant as the bloke?

Watching. And in awe of your film knowledge.

Just to add to the mix - it might not be from an English language film right? German? French?

Donna Reed had a fringe in FHTE though, I think? And I've seen IAWL so many times that I just feel I'd know her face anywhere, and that doesn't look enough like her.

has anyone tweeted the ad agency who made it? I dont have a twitter account adam & eve DDB

Yes, Squeaver tweeted them earlier. No reply yet

BOF

go to bed. the answer will come to you in your dream tonight.

I think you are right

Goodnight all.

Jeanne Crain? She has a look of her but I don't know who the man is or what movie.

Unbelievably frustrating! Time for bed for me too. Hopefully we'll found out tomorrow.

Could it be Susan Hayward?

Bette Davis at the end of Now Voyager?

I tried Susan Hayward with Ty Powers, but definitely not those films. I can't see it being Bette: she's got such a distinctive face, not at all like the one in the clip.

Morning! Marvellous thread. I agree doesn't 'feel' like iawl. Have used all my other suggestions though. Shamefully marking place as I need to know now! Will lurk. Be strong op!

Oh God, shameless place marking...!!!

Ooh, if you look at Jeanne Crain and her husband in this trailer for A Letter To Three Wives, I think that couple could be serious contenders. I need to find more scenes from the film to check though, as I have only seen it once and hat was years ago.

I decided for my sanity after trawling through different actresses that it must be a mock up. But am still coming back to it!

I do see what you mean about Jeanne Crain. here she is in 'People will Talk'

Except Jean has bigger ear lobes, I think.

Jeanne is the frontrunner at the moment...

So am joining the thread to say I'm giving up - i started from an assumption its Montgomery Clift and have gone right through his back catalogue and theres nothing that fits - DH is pretty sure its him.

He also thinks its susan hayward (and i think it maybe is?) but the only film they're in together is maverick queens which really, really doesn't fit!

So I'm coming down on the side of a mock up.....

Have ruled out loads of women though - not Olivia de Havilland, not Eva Marie Sainte, not Joan Fontaine etc etc....

If everybody who tweets can ask the ad agency @aandeddb , then we might get them to give us the answer. I am really cross that they have ignored Squeaver!

I think there's a big clue in that there's no Credit given to any existing film
Ad Week so would say it was shot for the ad.

Ben Priest, partner of Adam & Eve Agency is also on Twitter
twitter.com/BenPriest

Why would it cost so much to mock it up? Surely it's just a question of wardrobe/ make up and filming technique...