URGENT! Asda have signed up to our Let Girls Be Girls campaign - and would like to consult you quickly!

[HelenMumsnet]

Hello.

As we hope you've already seen, George at Asda were one of the first clothing ranges to sign up to our Let Girls Be Girls campaign.

And now they've phoned us to ask for our help.

The press (who are all over this story today) have contacted Asda to point out that they're selling this T-shirt for girls.

Asda would love to know whether Mumsnetters think it's OK or not.

They say that, as they've signed up to Let Girls Be Girls, they'll take action if we have a negative reaction to the T-shirt.

Please post your comments ASAP - Asda are biting their nails...

It's benign, but hardly great either. I agree with everyone else who has said they would prefer plain basics in bold and up-to-date colours (not just pinks/khaki/licensed clothing). I bought my DD an absolutely gorgeous green spotty cotton summer dress there last year (from the baby range) - this is the kind of thing I want to be able to buy all the time, for all ages.

I don't like it, but I don't find it offensive either.

Oh but well doen ASda for asking

not that many pther clothes retailers other than George for kids in our centre so good to see them make an effort

I think it's fine. If it said sexy it would be an issue but gorgeous, pretty, cute etc are all fine.

MrsShu - Belonging to PinkTeddy (name of poster) = PinkTeddy's. Not incorrect usage.
Another vote against because you wouldn't see it on a t-shirt aimed at boys. That is slightly off the agenda of this campaign, however.

I hate any tshirt with slogans.Think his outfit is cheap and tacky looking. .Agree once my dd reached 5 have stopped buying asda clothes as way too tacky/glittery/over the top.
Just nice coloured basics/prints would be so much better.

I don't like it. I don't think pretty would be fine either. Too much focus on looks again.

well i probably wont buy it but it doesnt offend me either

mind you i think i've seen it all now- i've just opened the Next catalogue this morning to see a pink tshirt for a boy that says `tough enough to wear pink'

MNHQ, any response from Asda? Hope they are taking on board the responses as well as the fact we appreciate them giving a toss

As for the top, I don't like it, not exactly offensive but still depressingly looks-obsessed. And dull. And very ugly. Would never buy, and if someone gave it to us it'd go in the charity bag I'm afraid.

oh and fwiw: I want someone to do what RainbowBabies does, but cheaper...

It is an utterly hideous outfit regardless of the slogan as Dorothea points out. Why did they make it at all.

Thanks Rainbow babies looks fab i have been looking for leggings like that for ages

I got DD a nice bright pink 'boys' jumper from Next this winter; her friend has a pale pink 'boys' one from M&S. (No-one at all does nice simple jumpers for girls.... another point ASDA might like to note.)

That t-shirt is horrific!

I vote naff and ugly, but not sexual. If Asda pull it, all of Mumsnet will reconsider our preconceptions about their clothes and they'll make a fortune.

Agree with you Grimma. I find it very frustrating that cosy, robust-looking clothing often seems to be limited to boys' ranges. So you'll see a nice chunky jumper in the "boys" section, and across the way it's female counterpart is a midriff-skimming pink cardi with sequins and no buttons. I suppose you don't need to be warm if you're sitting in the house sewing while the boys play football

YUCK! It is horrible. The slogan is vile and the dress thing is far to teenager-goes-clubbing than six-year-old-plays-in-the-park!!

I would never in a million years buy that. Nor would I buy that dress thing on its own without the (horrible) t-shirt.

I agree with all that has been said. As the mother of a 7 year old girl, this is my wishlist:

• Trousers that sit on the waist, NOT on the hips
• Nice shades of blue, red and green, NOT just pink, lilac, camouflage pastels or sludgy khaki
• High waisted, wide leg jeans - not hip-height skinny leg ones
• Plain tops. Just simple, plain tops. No logos, no glitter, no diamantees. Just plain. In a variety of colours. Of a nice thick quality cotton. And long lenght. My dd is fed up of showing her belly button when she swings on the monkeybars in the park.
• All trousers to have adjustble waists
• Sensible girls shoes - please NO heels, no skimpy straps. Something they can run and play in

far too!

Think Ms Risotto has stumbled upon a retailers good rule of thumb.....if you wouldn't put it on a boys tee-shirt, then don't put it on a girls. I don't like the tee shirt because it concentrates on girls looks; they are "sensitive" enough as it is. BUT THANK YOU ASDA FOR ASKING!

" I suppose you don't need to be warm if you're sitting in the house sewing while the boys play football"

Another vote for decent girls' shoes. Something they can run and climb in, not namby pamby sitting about shoes.

And shoes with thicker soles, for girls and women. I am so sick of having cold feet.

Asda - just look at the average sole thickness of a boy's shoe, compared to a girl's. I see loads of girls going to school in winter in those awful thin-soled ballerina shoes. Their feet must be freezing.

I dont like it at all. I think with babies its very different with slogans and they are acceptable. I wouldnt let my daughter if i had one wear it and I certianly wouldnt let me son wear it now and he is 7.

Thank you so much, everyone. Asda are following this thread with great interest. We'll let you know what develops...

Blimey, I'd love to have that job for Asda -reading chat forums to find out what the public think about products and what they want

Got any vacancies ?

I generally don't buy slogan t - shirts as they are naff. I can't think of one i would buy TBH. Having said that it would be fun to come up with some that would be positive for girls.