URGENT! Asda have signed up to our Let Girls Be Girls campaign - and would like to consult you quickly!

[HelenMumsnet]

Hello.

As we hope you've already seen, George at Asda were one of the first clothing ranges to sign up to our Let Girls Be Girls campaign.

And now they've phoned us to ask for our help.

The press (who are all over this story today) have contacted Asda to point out that they're selling this T-shirt for girls.

Asda would love to know whether Mumsnetters think it's OK or not.

They say that, as they've signed up to Let Girls Be Girls, they'll take action if we have a negative reaction to the T-shirt.

Please post your comments ASAP - Asda are biting their nails...

Just horrible. Why so many horrible slogan tops? Why stop making the plain ones once they get past age 5?

I would also like to add my hatred for skulls/skaterboy/slogan t shirts for boys too. In particular the 'here comes trouble' or 'little monkey' sort.

These slogans are sexist for both boys and girls. I just want nice plain tops!

I don't like it. Agree with Mmelindt on this one.

No would not buy

Well I've seen the tshirt, and I've read the literature about the campaign, and the letter to retailers.

Certainly a message that reinforces the female beauty myth would seem to fall squarely within what the campaign is trying to achieve, but I wonder if we'd be asking for too much if we asked Asda not to stock this item as part of the campaign.

As the campaign material mentions, there's little or no research to tell us whether perpetuating the beauty myth is as damaging as sexualising children. I think it possibly is, but would your average consumer agree with that, or would I be popularly denounced as a effects tone of disgust bra burning feminist?

We need to package this offering in a way that will be palatable to a wide range of retailers, not just those with an existing family-friendly brand. Anyone who signs up to this has to be able to sell it to their customers. Objecting to any allusion to beauty might be a step too far for now.

I wouldn't buy it coz
a)tis fugly
b)has slogan
c)reinforces the message young girls are bombarded with that looks are so bloomin important.

But I don't think it's particularly sexual.
Icky though.

I wouldnt buy it because its tacky, however I dont think its really sexual in any way.

The highwasited dungarees on the other hand

Highwaisted

YES to everything Pronoia said!

I don't understand why there aren't more unisex clothes...surely it would be easy and economically beneficial (what with economies of scale and what not) to produce nice stripey / plain / scandiwegian clothes for boys and girls?

In fact Asda Clothes Design peeps - go and google image Milibe and Plastisock and Katvig and make stuff like that please.

Then pay me large amounts of money for my genius input.

I don't like it. I wouldn't buy it. I don't feel that it sexualises children, it's just tacky and cheap.
Last week I was shocked to see that they were padded bras for children. My dd is 10 and a padded bras at that age is wrong.

Don't like it. Is naff not offensive.

i dont like slogan things at all.

In my defence it was a hand me down and is very snuggly!!

not ok, too much attitude, too looks focussed, too 'look at me' for a young girl when they don't understand the implications.

i hate that outfit...exactly the kind of thing i would avoid like the plague for my dd.

my 6yo dd is another tallie, wearing age 9 clothes just to fit her height.

in most shops we go in (including asda) i am drawn to the lovely toddler sections of clothes...not babyish, but pretty, practical, plainish, easy to mix and match everyday "great for playing" in types of clothes. then you get to the over 5yo section and many of the clothes are like "little lady" going out clubbing type things...too short skirts, low cut skimpy t shirts etc.. its just so wrong on young children.

trendy is great, but trendy doesn't have to equal sexy or wannabe teenager....

honestly asda...good on you for getting seriously involved. i'm sure you'd make a bloody fortune if you took on board the things we're all saying here.

Not offensive or sexist, but not something I would buy.

Loving the suggestions. Fancy being the new Boden, Asda?

Agree with Mme Lindt - why does it have to say anything about looks. Little girls are under far too much pressure about their looks.

Also..... I'm afraid I think its pure ugly, cheap and nasty.

i think it is an innappropriate slogan for a childs t shirt. Its quite a grown up phrase and invites comment.

I wouldn't like it on a child at all,

It's not a good look on any level - shapeless sack of a thing with an inappropriate slogan and devoid of style.

Asda people - I find I totally lose interest in most supermarket clothes for any child over the age of 3 because they just get ridiculously adult. And here's the thing. Interestingly, my kids do as well. My boys complain they are expected to look like scruffy football fans/skaterboard enthusiasts; my daughter thought your clothes were fussy and silly. My lot just want plain, smartish jeans and t-shirts they can accessorise themselves with things like signature hats etc, not rips/acid etched creases, sequinned slogans and fussy overdone nonsense. And considering my kids are reckoned to be quite cool by their peers, this makes me secretly wonder if you are actually forcing this on your customers rather than providing something they actually want.

It's ugly & unwearable. WOuldn't touch with a barge pole it looks cheap. Slogans, awful styling & colour and lack of practicality.

This however is a typical excellent buy Asda dress for little girls. Can dress it up or down, goes with a jacket or jeans or a t shirt, other manufacturer's colours, well made enough to go to ebay or hand down, style can be made acceptable to tomboy girls and girly girls. (nb not quite the dress that we have had and worn to shreds, but very similar).

Also, thank you for asking, Asda.

Why would a little girl need to be advertising herself via a slogan as gorgeous. Nasty and inappropriate.

Well done Asda for taking notice of mums.

DD has a dress that style, Cat - though nicer pattern (greens/blues) - very wearable, just the job to throw on and play. We had a nice knitted winter dress from asda this year too - plainish, lovely jade colour (it came in a nice muted purple too). But it was just about the only decent thing I saw there the whole season.

DD loves both of them, its not me imposing my taste on her.

Don't like it. 'understatement' is not a word I'd expect a little girl to understand so why would she have it written on her clothes?
I hate clothes with words on them anyway.

Just want to add that it seems a 'sophisticated' phrase which IMO tries to make the wearer seem wiser than her years and this is not good.

Grimma "DD loves both of them, its not me imposing my taste on her" same here