Yawns “fruit salad” approach to business suggests that she has very little understanding of the information she is referencing. She has taken small chunks from whatever “ Business for Dummies” book she has skimmed and tried to use it to teach business. My DS, who has an A level in Business studies, and was planning to continue to degree level but decided that sports analysis was more interesting ( he’s always been a sports stato geek) would take her analogy apart in seconds. Running a business is so much more than selling.
Strategic pricing and word salads is a massive red flag to me as a consumer. All I want to know is the price and when it will be delivered.
Amazon are successful because their pricing is clear and they give you a delivery date or window. There are so many duplicate products, if you’re not in a rush you choose the cheapest. If you want/need it tomorrow then it’s delivery time. 14 days is two weeks it still means that delivery is slow for an off the shelf product. For a bespoke bit of garden sculpture that has been commissioned then I would expect it to take 2 weeks probably much longer.
Yawn is very much an instant gratification buyer who doesn’t research or plan her purchases and her business models reflect this. An example would be if a pet portrait artist came to her for advice she would be unlikely to appreciate that the product takes time to produce and you can’t apply her generic formulas to bespoke products.
She is the perfect example of someone running a business with no tangible product. New business owners may be taken in by her “experience” initially but once they are through the paywall they will realise that she is just a copy and paste artist.