The beigest of beige. Let's do some fun maths:
She drove-slash-had Mr Yawn drive up to Leeds for it, and she said somewhere it cost £450 (plus photos I imagine). So let's imagine that she's already in hock for about £1000.
The basic cost for a Stan Store is $29 per month, plus the payment processor also takes a percentage of every transation.
She's done a one day graphic design course, so lets call that £250.
Then she's got the content to create (ho ho) itself which is her time.
She's also now offering a Fire HD10 as a lucky draw prize for people who join and share the group. It's a kid's basic tablet that doesn't even run Google apps so let's say it's either £150, or £0 because she found it in a drawer.
That's a running expenses total of about £1400.
So far she has 42 members outside of herself. If we remove the 10 or so bots who are already there via the 'buy a C9' offer, her mum and say 5 who are shilling to make up the numbers, she's taken a grand total of £594 before tax and company expenses.