Ah yes the old 'business launch/pamper party' trick.
When a bot is conned into forking out £200 for the 'business in a box', they are told that it's a win-win situation, as they will make a profit (albeit small) from the sale of the contents.
However, once it's bought, they are told that they have to use the products themselves ("you can't properly represent the products if you don't use them yourself"), or give them out to potential customers to try out ("they'll love them so much they'll keep on ordering them).
The hapless bot therefore starts 200 quid in the hole.
They are then told that 'launching the biz properly' involves a pamper party. They are encouraged to buy an extravagant amount of stock to meet the bumper demand that this will generate.
The bot also has to lay on a spread for the guests (and the pressure is for it to be a decent one, in order to make a good impression).
At the party, the bot then has to demonstrate every product (thus making at leat one package of each unsaleable).
The outcome will be, at best, that the guests will feel obliged to make a 'sympathy purchase', but the products are so grossly overpriced that it will be the cheapest item, such as a lip balm.
By this stage, the bot is several hundred quid in the red, right st the start of their 'Forever journey', but their upline will wax lyrical about what a great success it all was, and that the money will be recouped easily thanks to this initial investment.
Then come the trainings, success days, weekend events and motivational books, DVDs and other expenditure that are crucial to bringing the biz to the next level.
The reality is, whatever the bot does, they will not be making any money, let alone recouping the original losses. With any luck, they will decide that it's not working for them, and leave, putting it down to experience. In many cases though, the manipulation, love-bombing and brainwashing techniques deployed at the 'company events' have blinded the bot to the fact that they are not making any money, and membership of the cult becomes an end in itself. Anyone trying to burst this self-destructive bubble becomes a jealous hater who doesn't want you to succeed/live your dream.
How the company & uplines must rub their hands when they hook one of the latter...