As Messiah's choc chip milkshake is made by someone else and will just have his brand on it, he will have to pay upfront for at least the first batch, and will have to have it produced in big enough numbers so there is enough of it.
Given that comp plan I cannot see there will be enough product to get to the high levels.
Are the bots actually going to be buying the product, as in they will pay the 50% off the retail price, have the product delivered to them, and then they attempt to flog the product from their homes? Or is it all dispatched from warehouse and they just get 50% of what it sells for?
Why has he come up with all male names for his levels when MLM is mostly women?
Given what @BangingOn wrote it does sound like the bot physically buys all the product before trying to sell it herself.
That way the bot can try and buy there way up to Grandmaster Flash or whatever it is.
Product will run out quite quickly and it will take time to get more done and branded. He will still take the money while the product is backordered, the whole MLM will collapse due to such a long wait getting products out, he won't care because he will already have their money.