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This article really is just a post-it note, isn't it? It just begins to scratch the surface and then 'byeeeee!'.
My DH and I learned about the power of a heartfelt apology on a marriage enrichment course which we did about 2/3 years into our marriage. It revolutionised our conflicts - we learned to recognise the fact that even though we may not have intended to hurt each other by saying xyz, the fact remained that we did hurt each other and the only way to deal with that was to apologise. It really was like 'verbal honey', as Dr Spurs writes.
Somehow my DH has lost the will to do that over the years. We do have a great relationship but we resolve our conflicts far less effectively than we used to. On the few occasions when I'm able to squeeze out an apology from him it's given so perfunctorily that I feel even more enraged than before. I don't think it would be biased of me to say that I do still apologise without being asked, but I long for the days when both of us would do it.
Maybe I'll suggest we do that marriage enrichment course again.