Bella, I really don?t know what it means when it?s used in feminist terms anymore. It seems to have reached the level of being an empty slogan, the meaning understood 20 years ago and never discussed since. I apologise, cos even me, trying to challenge my own comfort zones about this, still slide into meaningless rhetorical statements and phrases.
For me personally, empowerment means feeling confident, not being invisible etc, able to assert yourself truly as you are, physically or socially (though the two always come together, so to speak, you are always who you feel as well as who you look like).
When you are ?in the game? and looking for a partner, it is all about one-upmanship. This, I?m sure is why cosmetics and cosmetic surgery is so popular. Males compete with each other on different levels, but they compete with each other for women (and hence, children). Women can usually always get sex, men can?t. This is why rape is almost unknown amongst women, and certainly to any extent that laws need to be made to stop it. If women had sex like men, i.e. as much as they think they would like it, rape would not exist! After you find a partner, and especially after you have kids your priorities change though.
We are not used as a species to being inundated with images of highly sexualise images though, and there is evidence that not just sexual, but cosmetic images make us miserable. This is something that needs more research to tease out the details. But it is fascinating.