I have found this thread fascinating (thanks, Lyrasilvertongue), but have been absolutely flabbergasted at the amount some people drink - and seem oblivious or are just not worried about what it will do to their health.
Being (ahem) a more mature mner, I can remember when it was considered unacceptable for women to get drunk. At family weddings (of which I had to attend many in the 1960's because of older cousins) you might see the odd male drunk, but never women. That would have been completely beyond the pale. Young men were a little indulged because they were young and inexperienced with alcohol, but older men who didn't know when to stop were pitied and barely tolerated.
This was a time when if you were well brought up, you didn't eat in the street (unless it was an icecream cone) and my mother would never have dreamed of smoking outdoors.
Shortly before this, perhaps in the early 1950's, women didn't go into the main part of a public bar on their own. For those of you who remember the early days of Corrie, Ena Sharples, Minnie Cauldwell and Martha Longhurst drank in the 'Snug', IIRC.
Here is my mother's alcohol consumption for the year in, say 1960:
Half a bottle of sweet white wine with lunch on Christmas day.
A couple of whiskies on Hogmanay and ditto on New Year's Day.
One whisky if visitors or rellies came round of an evening...maybe once every 10 days to a fortnight.
An aperitif if they were out for a meal, which didn't happen very often - maybe 3 or 4 times a year.
My mother was unusual for a woman in preferring whisky to sherry.
Drink was expensive then and tho' my dad spent many many happy hours in the pub, he went to meet his male friends, mum didn't go.
The total sea-change in attitude to alcohol is a huge factor behind the alcohol related health problems nowadays.