Kids back at school so Mum can relax ads!

[FunPartyIdeas]

Eurgh!
Am I the only one to be annoyed by these? Why the assumption that women are all permanent SAHMs?!!

Don’t buy Purdy and Figg, it’s shit and the scent doesn’t last.

@SlugJam Still love their ad though! Persuaded me! 😀

That’s not right, education very much dominated by women.

You keep saying the ad is a stereotype when it isn’t. Marketing teams look into their intended audience and that happens to be women in this instance.

Fair enough you might complain if a Fairy Liquid ad has a woman in an apron washing up, I’d agree that is a stereotype, as washing up is a chore that is now more equally divided.

Advertisers have moved away from this in the last 10 years for a reason. I often see ads of men whizzing around a kitchen with some cleaning product or putting a load of laundry on to sell Persil.

I’m glad you’ve said this! They irrationally annoy me too.

It’s tricky isn’t it because on the one hand I totally agree. On the other, isn’t it just erasing the work women (and yes sadly it is still mainly women) do to cast men looking all cool whilst women in real life are often doing the labour. I don’t know the right answer.

"Men often have a slower timeline or lower standard when it comes to domestic work, so women take it on themselves, choosing to delegate work only when it's most desperately needed."

Gemma Hartley

Op is coming across incredibly aggressive. And the fact she had a career which was term time only, and still is exhausted by the demands of work and children (going by her previous thread) indicates things are not quite as easy as she implies.

I work full time (not just in term time) in a profession, have two pre school aged children. I enjoy my career and like the financial freedom it gives us. But I absolutely understand why you might choose to stay at home, there is a real cost to working both to you and your children. Families now rarely cook or eat together, we have an obesity crisis, children are more anxious than ever before. Nationally our families are no longer working for our children.

And as a previous poster pointed out, the idea that caring for children well and keeping a house well and maintaining a happy family is just totally useless when compared to sitting in an office 9-5 is just misogynist nonsense which undervalues and disrespects the work that women have traditionally done and continue to do. As feminists we should have more respect for the work it takes to bring a child up well as a SAHM, not less.

@KatMansfield6
Are you a single parent?
I do get that it's harder here as I was one (but still always worked to pay the rent etc.)
As surely in a two-parent family the best solution is teamwork on every level? Absolute nonsense to state:
"Families now rarely cook or eat together, we have an obesity crisis, children are more anxious than ever before. Nationally our families are no longer working for our children."
Surely you're not saying in order to avoid these women should be a SAHM and blaming working families for these issues?

@FunPartyIdeas @KatMansfield6

“Families now rarely cook or eat together, we have an obesity crisis, children are more anxious than ever before.”

Heavy use of the internet and social media can also be blamed.

Teamwork and equality within a relationship isn’t always about doing the exact same things. For example, you’ve provided free childcare for the summer holidays whilst your husband worked.

@6ate9 Well I've had three kids and they've never had any issues with obesity, anxiety or eating as a family. We eat together every day! My husband cooks 😀

Yet you took up the role of being free childcare during school holidays. That stereotype was ok because it suited?

Unfortunately not all working women can find these full time, well paid professional jobs with part time hours.

We all walk through the door at about 6 with exhausted pre school children who have been in childcare all day. We do still cook and eat together because we make a gargantuan effort to do so (meal planning, batch cooking, quick meals) but DDs are generally pretty past it tbh. And I can absolutely see why this pattern would cause many families to give up on cooking and eating together. And I think nationally, though not in your perfect household, we are seeing and reaping the consequences of overstretched parents ( reliance on screens, upfs, anxiety and lack of attachment).

Mumsnet is full of working mums who work full time in demanding professions but are also around every school holiday, tea time and school event, work from home and start post drop off and finish prep pick up. Apart from the fact that such jobs are not full time, most jobs just aren't like that. It just becomes a way to be unpleasant to those who choose to stay at home. It is exhausting when you refuse to accept the obvious truth that there is a cost to both working full time when you have children (just as there is a cost to choosing to stay at home and losing your financial independence).

And yes my DH does do his share, but he's full time too.

@KatMansfield6 “And I think nationally, though not in your perfect household, we are seeing and reaping the consequences of overstretched parents ( reliance on screens, upfs, anxiety and lack of attachment).”

This is sadly so true for many families.

Again, unreasonable surely to blame these things on working parents?
We all have a choice ultimately don't we?

Mum can relax… I never sit down!
My mum never sat down until now.
Gran sat down when Grandad died.

@Droppedbrooch We all have options 😀

I work and I’m relieved the kids are back because I didn’t want them just sitting on screens during the day without me there to tell them ti go do something else! That’s not something that most men think about- they think ‘they’re old enough to be home then job done’.

@Morepositivemum But again, there is no reason as to why this should fall on you to do and not your husband?

FunPartyIdeas

women care more, most men tick boxes, most men think good the kids are safe, most women think I want them to be occupied doing something constructive and not on screens. It’s just mostly who we are!!!

@Morepositivemum That's absolutely not true of all men - well, not one I'd ever put up with!

Fathers often don’t think about it in the same way as mothers do.

Ok so what’s your problem with other women’s options then?

That's absolutely not true of all men - well, not one I'd ever put up with!

Well from school gate friends, home friends, people in work and people I serve on the till it’s the norm, doesn’t mean they’re not good guys or good dads, just different priorities- we all put up with different things - I’m not perfect!!