DGR on NEED versus WANT in terms of advertising, if there's one thing lockdown has taught me, it's the difference between the two... The money sitting in the bank account which DH and I are contemplating using to put extra payments on the mortgage is testiment to that. Another friend has actually paid off the balance of their mortgage due to lockdown. We've also said that we want to keep a lot of the habits we've got into over the last couple of months in terms of lifestyle. It seems such a waste and really pointless from where we are now. There is a sense of 'been there, let's do something different now'.
We used to travel all over the show on the average weekend. Odd drink /restaurant here and there. Shopping. Impulse buying. Frittering away money.
Instead we've done a lot more brew it yourself, grow it yourself, cook it yourself, shop locally etc which we've enjoyed just as much if not more. We've tried to spend in places we really like and value more and made conscious decisions to even if its slightly more expensive. I'm glad DH has kicked his coffee habit which at one point was costing a small fortune though. And drinks for work socials. Shopping from wholesalers collectively has saved a lot too. Lots less on petrol too. To the point that I'm now onboard with what DH has been saying for some time about selling both cars and getting one new one.
Until we can go abroad, meet all our friends, socialise properly I genuinely can't see us going back to anywhere near what we were spending before. I suspect we will slip back into old habits but not for a good long while yet. No matter how much is thrown at advertising. I have a wardrobe full of clothes, a house full of 'stuff' and a huge mortgage which is scary and actually we'd like to have a lot smaller so that we are less at risk from the next big economic crunch (DH is extremely employable in a number of fields so unlikely to be out of work long, but what's happened to others focuses the mind).
I would suggest this does pose a major problem if there are major life style trends which are more permanent than wished.
I have read today that the Trafford Centre is at risk of going under. Whilst I do like it there, I also don't like it enough to want to go there and spend money presently. I think it could be in big trouble.
^Culturally, Germans continues to like cash
in contrast to e.g. Sweden who love electronic payments and where cash is often not accepted even for small amounts^
It's fascinating which countries are very card dependent. Iceland is the place I've been where card use has been most widespread. You couldn't go for a wee without one. But Scandinavia in general is very much card driven. Spain which used to be much more cash is king has gone more towards card usage. Due to tipping in the US I can't see it happening there. Friends have commented on how they still have the cash they had in their wallets at the start of lockdown in there. DH and I have tended to use cards more as a rule anyway (I very rarely carry any cash which can be a pain if DH asks if I have any!) but even we have noticed it.