Emilio casalicchio @ e_casalicchio
EXCLUSIVE: The U.K. will use "shock and awe" tactics based on behavioral science to spur businesses and the public to prepare for the end of the Brexit transition period.
The term, more often used to describe a military strategy of overwhelming force and closely associated with the Iraq war, is contained in a document setting out the government's communications plan.
The plan forms part of a £4.5 million advertising deal (unearthed through the @Tussell_UK government procurement database) with ad firm MullenLowe London - which has also been working on communications around the coronavirus pandemic.
Four publicity "bursts" are planned ...
July & August: "Nudge" or "shove" people to take action
September to November: "Shock and awe"
December & January: "Loss avoidance"
January 2021 onward: "new opportunities"
www.politico.eu/article/uk-government-preparing-shock-and-awe-brexit-media-campaign/amp/?__twitter_impression=true
UK government preparing ‘shock and awe’ Brexit media campaign
Military term features in plan to inform public about end of transition period.
What the actual fuck?
A little history about the use of the term 'shock and awe'.
en.m.wikipedia.org/wiki/Shock_and_awe
Shock and awe (technically known as rapid dominance) is a tactic based on the use of overwhelming power and spectacular displays of force to paralyze the enemy's perception of the battlefield and destroy their will to fight.
Erm. Who the hell is the 'enemy' here?
This is to be used on the British Public and Businesses. I'm not quite following this logic.
Rapid dominance is defined by its authors, Harlan K. Ullman and James P. Wade, as attempting
to affect the will, perception, and understanding of the adversary to fight or respond to our strategic policy ends through imposing a regime of Shock and Awe.
Further, rapid dominance will, according to Ullman and Wade,
impose this overwhelming level of Shock and Awe against an adversary on an immediate or sufficiently timely basis to paralyze its will to carry on ... [to] seize control of the environment and paralyze or so overload an adversary's perceptions and understanding of events that the enemy would be incapable of resistance at the tactical and strategic levels.
Huh what?
Ullman and Wade identify four vital characteristics of rapid dominance:
1 near total or absolute knowledge and understanding of self, adversary, and environment;
2 rapidity and timeliness in application;
3 operational brilliance in execution; and
4 (near) total control and signature management of the entire operational environment.
Ah you mean just like our government has demonstrated during its management of the covid-19 crisis?
Christ. That's kinda terrifying.
Although Ullman and Wade claim that the need to "[m]inimize civilian casualties, loss of life, and collateral damage" is a "political sensitivity [which needs] to be understood up front", their doctrine of rapid dominance requires the capability to disrupt "means of communication, transportation, food production, water supply, and other aspects of infrastructure", and, in practice, "the appropriate balance of Shock and Awe must cause ... the threat and fear of action that may shut down all or part of the adversary's society or render his ability to fight useless short of complete physical destruction."
Erm. That's not really making me feel much better given no deal is very much still on the table...
Are they openly telling us what is going to happen and how fucked we are going to be? Is it openly stating the objectives of disaster capitalism?
Eek. Thus doesn't sound good.
And of course its a term which is really useful and uncontroversial.
"To some in the Arab and Muslim countries, Shock and Awe is terrorism by another name; to others, a crime that compares unfavourably with September 11."
Oh. No. That's... Erm... unfortunate (?)!
But the term has been used before to market something? Right?
Following the 2003 invasion of Iraq by the US, the term "shock and awe" has been used for commercial purposes.
Oh yes. Maybe it's not so bad then.
Sony registered the trademark the day after the beginning of the operation for use in a video game title but later withdrew the application and described it as "an exercise of regrettable bad judgment."
Oh.
Great.
That bodes well.
In an interview, Harlan Ullman stated that he believed that using the term to try to sell products was "probably a mistake," and "the marketing value will be somewhere between slim and none."
Oh god we are so fucked.