The Mail (and Telegraph) helps build a narrative for those comfortably off middle class voters
Against a backdrop of startlingly sharp falls in circulation ...
Mail
2000: 2,353,915
2010: 2,120,347
2015: 1,688,727
2017: 1,511,357
2019: 1,246,568 (17% fall in 2 years)
Telegraph:
2000: 1,039,749
2010: 691,128
2015: 494,675
2017: 472,258
2019: 360,345 (23% fall since 2017)
Quite aside from the decline in readership, the loss of advertising revenue is problematic ... and that's before campaigns like "Stop Funding Hate" start to bite (which is easier against a backdrop of fewer advertisers).
No wonder the Telegraph is up for sale. Although given the trajectory of sales, who would buy it, except to asset strip it ?
(Not sure if those circulation figures include copies given away at transit hubs as once alleged on QI . If they do things are even more bleak.)
en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation
Did anyone catch "The Russell Howard Hour" on Thursday ? If Sky are pushing a pro-Tory, pro-Brexit message, then someone needs to tell the filthy funster. Although it was hard to disagree with him calling JRM a cunt, and capturing the shocked silence of an audience hearing aforementioned cunt on LBC.