*Remain and Lead' message is extremely UK-centric
Doesn't part of the domestic message have to be U.K. centric for some of the market here?
We don't have to wholly mean it.*
Us Europeans do see your messages too lonelymum 😊 I have to say, I find the whole lead not leave thing incredibly arrogant and I think it goes down very badly. Brits are going to have to eat humble pie for a long time as the curtain has been well and truly pulled back.
In a similar vein, the Best for Britain video for the march was totally tone deaf: totally focused on a section of the British public and rooted in the past.
twitter.com/i/status/1109235793573412864
One of the lessons I think should be learned from the last few years is that you can’t have one message for domestic consumption and then a totally different and contradictory one for your international partners. We can see and feel the tension. I can understand exactly why the PV campaign devised this video but watching it as a European, I just think FFS. More WW2 and football. No mention of why you want to be in the club, of what Europe means, just more pandering to the past and no looking to the future. I have to say it really gave me negative feelings towards the PV campaign.
Fintan O’Toole has written (another) great piece on Englishness today and discusses the Olympics, which I know for many of you is a highlight of positive patriotism. But for many of us on the outside, it was totally insular. Between that, and the insistence of calling the UK team Team GB (i.e. forgetting about NI), I have never seen it as a great example of global Britain but very in line with a lot of Brexit narratives.
www.irishtimes.com/opinion/fintan-o-toole-english-self-mockery-has-gone-beyond-a-joke-1.3853487
It’s a question that English people often bring up in conversation: how did we go from that to this? How do you get from the joyously quirky celebration of Britishness in Danny Boyle’s brilliantly choreographed spectacle to the rage and sourness of Brexit in less than four years? The question is freighted with sorrow and bafflement. July 2012 and June 2016 seem to belong to different epochs and to different cultural universes. But perhaps we cannot quite understand what is happening to our neighbour if we do not allow for the fact that the gulf is not quite as great as it seems. Perhaps the self-mockery of 2012 is also, in another guise, the spectacle of a country making a mockery of itself after 2016….
In the updated 2014 edition of her classic book Watching the English, the social anthropologist Kate Fox astutely noted that the thing that made the 2012 Olympic ceremony so delightful was its essential haughtiness – not giving a damn whether the global audience of billions got any of the jokes: “The majority of English people loved it, and didn’t much care whether the rest of the world understood it or not. In fact, many were probably secretly pleased that they didn’t. The degree of self-mockery, self-denigration, obscure self-reference and self-indulgent eccentricity exhibited in that ceremony required a breathtaking disregard for the opinion of others – in this case billions of others – which can only stem from a deep sense of superiority.”
(by the way Fintan can also be incredibly scathing about the Irish, he’s great on culture and nationalism in general, even if most of the articles you may see are centred on Brexit)
I believe your messaging has to be based on truths and although you may tailor for audiences, the central truths and essence must be there if they are to be seen as credible, not just domestically but abroad. Otherwise, you will never be able to deliver on your promises and outsiders will see through you.
On the EU Parliament, it is the only vote I really have as an immigrant Irish citizen in France so I am very enthusiastic about them 
When choosing who to vote for, also look at the groups they sit / will sit with in the EU as this might align better with your values that the traditional UK groupings.
www.europarl.europa.eu/about-parliament/en/organisation-and-rules/organisation/political-groups
Apologies for the essay, I don’t get time to post/react much but really value this thread and the wonderful range of posters…