I posted Nicola's letter to the PM this afternoon - but it probably got lost in all the outrage discussion about Bercow 
Went to an interesting talk this evening about how to "re-frame" political campaigns (with particular reference to Indyref
). One of the things that was suggested was to stop referring to the "BBC" as the "BBC"
- but to always call it "the state broadcaster".
It was also pointed out that you can't win arguments with pesky facts
- due to a combination of the backfire effect (which we've talked about before on these threads) and the "fight, flight and paralysis " inbuilt reaction in everyone. People react emotionally and you need to let them come to their own conclusions. Step back from the "killer" argument however tempting it might be as it might cause a "just about" ready-to-be-converted to re-trench. Let them make the final conclusions themselves.
Triage the potential contacts: no point wasting spending time with those that or already converted (we're guilty of that on these threads
), nor any time on those that will never be converted just disengage and concentrate on those that are open to discussion and making choices (there was mention of "progressive parents" which lost me a bit
)
Books that were recommended were "Don't Think of an Elephant" (mostly about Republicans/Democrats but applicable here too), "The Righteous Mind" , which was particularly recommended, and "Out of the Wreckage" (George Monbiot who I find a bit of a curate's egg but I'll check out the reviews)
One of the things that was really emphasised was not to repeat a negative establishment "frame" (a lot of Theresa May's statement would come in this category, the £350 million on a bus is another one) because, even if it's a lie, people remember the lie/the negative and all you're doing is giving it the oxygen of publicity.
So from an EU perspective, rather than concentrating on "we only send £x million, not £350 million", we should concentrating on the message of the value we get from the EU.
An example of different mindset/values that was given was that the Irish are proud of the fact that they are now net contributors to the EU as it proves how far they have come and how much they have developed, thanks to the EU , since they joined.