Deal or No Deal could well back fire as a strategy though.
DH has a friend, liberal tory remainer aged 48.
Still voted Tory. Now gone to being a leaver because he doesn't like how the EU are acting by being all tough.
Not that he'll have got pass soundbites fed to him by the British Press.
I know his father is a rampant Brexiteer who got his 15 year old grandson to be a theoretical leaver.
This guy is a nice intelligent guy, but I might strangle him if I end up in conversation with him about this, as he's clueless about the implications of Brexit.
A No Deal situation will end up with lots of law suits flying about, both here and abroad over citizen rights primarily. And the repatriation of lots of elderly. I wonder what happens if they are unable to sell their homes? Do they have to get rehomed by the council? Will we have to deport people to find space to do this? Or will EU citizens here, prove to be too valuable to deport afterall.
80% backed brexit, means bugger all. Its a falsehood that has been constructed by Brexiteers over the result of the general election because both Labour and Conservative Manifestos were pro-Brexit. So because 80% of people voted Con or Lab they now support Brexit.
This is DESPITE analysis of why people voted Con or Lab showing that whilst the most important reason for voting conservative was Brexit, it also should that Brexit was quite a way down the list for Labour voters.
What they are trying to do, is frame the debate to suggest they have a mandate. Like how they said that 48 - 52 was 'decisive' which was far from the case (with leaving Brexiteers on record as saying a similar result the other way would be unfinished business).
Basically its a political construct to try and drive debate and subsequent actions in a particular way. For this reason it should be ignored (and not even debunked in a direct rebuttal) as much as possible, and instead focus on how a vote for Labour was about a rejection of the mandate that May was seeking for her vision for Britain. May's vision includes Brexit but also other things, many of which are highly relevant to on going debates - and the brexit debate.