Retro,
We all choose to spend on our DC what we value the most, our values are different no one is better than the other, what works well for my family, may not suit yours. I want a large family, I also want private education, maybe by the time my 2 little ones get to secondary school age, there will be no need for me to spend my money on education.
I cannot sum up why we choose private for DD to you as my reasons will not be the same as yours, you may not have come from the same background as I, and I may have different aspirations to you. I want my DC to be better/do better than me, that is my wish.
So of course I want a school that has good academics but offers the added value of being/offering/having the extra on my wish list:
Single sex this was negotiable, not a clincher.
Ethos that fits my aspirations as a parent- non negotiable.
Teachers who I viewed were the right type of role models for my DD non negotiable ( for example many of the state local primaries I visited were all staffed with young, unmarried female teaching staff , hardly any male teachers unless they were cooks, security or maintenance. Also having mixed children I wanted them to see different role models).
DD is very artistic, can create lovely drawings, pottery, 3D models, has beautiful handwriting, wanted a school that would nurture her love of art. My sister is an artist and we do take her to galleries etc, but during school time I wanted her to learn how to develop her drawing skill, use of utensils etc non negotiable to me.
DD likes to dance and loves athletics, an loves to compete in athletics wanted a school that was pro competitive sports, not "everyone is a winner" - was a must for me.
Wanted specialist teaching from year 1 and not year 3 non negotiable.
Wanted multicultural school non negotiable.
Wanted a school that was a linguistic school (DD has 4 separate languages spoken by each grandparent). Desirable.
Wanted a school where Reception to year 2 are separated, this was only a desirable.
Wanted smaller classes between 18- 20 - again this was a desirable.
Wanted a through school - this was a must, but if DD wanted to go to Art college school encourages this.
And much more, got pool, grounds, etc.. all more than the academics, most of the private schools I visited offered this, I went with the one that fit my ethos as a parent and DD would love to learn there.
Happy to spend my money on it. I am more of the now then later Id rather spend the money on her education now rather than save it for uni later, who knows what the education system would be like in 10 -15 years time. Id rather spend the money now rather than save for a deposit for a house..
DD may not be obsessed being mortaged to the hilt with home ownership, DD may not even stay in England, so the languages will help etc.