Swg- hope you’re ok. 30-40% sounds terrifying, but a change from 10-13 / 100,000 is less scary somehow, so it might help to think of it that way. It’s undeniably a bad thing but an individual’s chances of dying are still v low.
I think there has to be an element of the transmissibility at play here too, so care homes are having outbreaks after months with PPE and no cases. Schools are having outbreaks which mean children are taking it home and being cared for closely by people who then get higher viral load. Etc etc