I'm in the middle of an ongoing debate with the customer services team about why basic own label products have been discontinued (citing plain flour in full size bags and tinned tomatoes) as examples.
I got this answer (on the 3rd attempt)
"As of my knowledge, we are generally phasing out products that are not as fresh as others on the market place. This is simply to offer our customers an organic, healthy and fresh product, instead of one that is designed to last longer"
I find this hard to believe... Not everyone wants organic (it's still very niche), and there's nothing unhealthy about the products in question. I think their strategy is all over the place, and tactically, they clearly aren't delivering either.