On the surveillance reports, it looked like numbers were down, but percentage of positives were up, which would point to that.
That was my point earlier (badly made!)
We had a survey test through for my son and the test window was 3 weeks, 2nd Nov being the last possible date.
If everyone is healthy and you've booked a half term hol, you might choose to do it on your return than allow an asymptomatic test to ruin your break. Or if you rely on relatives for childcare and they're mostly staying with them during half term... (not always Gp's, but also GPs can be in their 40s.)
Similar with mild colds that you're not sure about.
Also, the NE's rates are interesting; flat line since they brought the tougher rules in on 18th sept. Shops were open, just no mixing with anyone. There's the tiniest of an upward slant near the end? The issue in the NE is that it's moving out to residential areas (so linking to children and schools) from the more student/ young professional rental areas. The tiers actually relaxed the rules on mixing.
The largest downturn is in the NW so it's likely that it's the extra measures pre lockdown?