Imperial's model for Sweden said 40,000 deaths by 1st May?!
If nothing had been done, but Sweden has acted. 90% of Sweden's population are following social distancing. Public transport use is massively reduced. They have stopped public events.
Their outbreak was smaller than ours, their population density is much lower and the scandanavians are famously non touchy feely. The price they are paying for mostly voluntary measures is the highest death rate per captia in scandanavia by a long way. That's a reasonable choice, but not one we could have made.
Perhaps if we had shut our borders earlier and shut public events as soon as it became clear the situation in Italy was serious we could have got away with voluntary measures, not now.