Apparently those deaths don't matter. You can only talk about and have sympathy with covid deaths. Everyone else just has to suck it up.
Christ Whitty has said pretty much the exact opposite of this, more than once. He’s said that deaths occur directly from the virus and indirectly because of e.g. people not accessing treatment for other conditions and the economic impact of lockdown. He’s said it is a balancing act.
They are not ignoring or disregarding the deaths arising from lockdown measures. I would imagine that plotting a route which minimises the overall death rate would be the aim, but that must be an incredibly difficult thing to do.
In response to the OP - I would like to see them publish a strategy with, say 4 levels ranging from normal to the lockdown we have now. Specify what the restrictions are in each level, testing and tracing strategies at each level, and what will trigger a change from each level to the next.
A question to the assembled company: the analysis of the contact tracing app under development says it needs 60% of the population to use it for it to be effective, and presumably more would be better. Would you be prepared to use it, if the reward was that you could go shopping, meet friends and family, even go to pubs and cafes? And would you comply with 14 day self-isolation when the app told you to in order to allow the economy, leisure and education to resume?