I noticed this week, that Tesco's sliced loaves have been reduced from 800g to 600g.
Is that a Brexit thing? I remember the big outrage when it was revealed that the EU made a law that loaves could only be sold in 400g or 800g varieties.
They are quick to tell us about 'improved recipes' but don't tell us when they are underhand.
I'd love to see them being honest in their adverts and on the wrappers, admitting that they've now made them cheap and nasty in order to maximise their profits! The problem is, though, that the (few) only companies with the integrity to do this would never have nastified their products to chase the cash in the first place.
I don’t understand why we aren’t allowed to choose sugar if we want to. Give us the choice, people have choice in other areas of life, why not this !
It's infuriating, isn't it? To be fair to the government, I don't think they ever actively intended to stop us from choosing sugar; just to cash in make us think carefully about our food and drink choices.
When they brought in minimum pricing per unit for alcohol, it was just accepted that the price of booze would go up; nobody suggested stuffing it full of liquidised hay or petit pois like they did with petrol and still calling it wine or beer. Then again, the fact that they have to clearly state the ABV on the bottle or can would have made that much harder to get away with than just reducing the size by 100g, like they do with chocolate.
Of course, though, it was obvious all along what was going to happen - that we wouldn't even have the choice to pay more for products containing proper sugar rather than nasty sweeteners, other than a very few small expensive brands that you have to work hard to seek out. Some haven't quite removed all of the sugar, but have replaced a big old chunk of it with sweeteners.
Even Lucozade did it - the drink that had as its USP the fact that it was very sugary indeed. They did a huge number on people with diabetes as well, who had long been advised to drink it when they had a hypo. They had one special thing that set them apart from other drinks, but they decided to homogenise and get rid of it.