If anyone is with Sky for tv/phone/broadband it's worth a phone call to negotiate a better deal.
I've just rung up to upgrade our mobiles. (Got a good deal on 2 iPhone 11s)
While I was on the phone I asked about tv deals and they put me through to the value team.
As a result our monthly payment has gone down from £98 to £75 and we've upgraded to sky fibre broadband. That's for everything - tv, movies, sports, HD, skyQ, multi room, landline and broadband. Well impressed 😀