I have been reading this thread with a lot of interest. I don't have any particular insight into this organisation, but I have a lot of knowledge of the slightly murky world of coaching.
The language used by the company (and the posters advocating its approach) absolutely reeks of the neuro-linguistic programming used by coaches to get clients. This is an unregulated world and while I kind of have no real problem with people signing up unhappy business people who presumably have the smarts they need to make an informed decision, preying on desperate parents is beyond the pale.
Some of the key principles:
- create scarcity (sign up now, join now, I only have limited places, have this week free because I so want you to benefit - but I need you to commit because otherwise I need to give the space to someone else)
- create guilt (are you ready to change your life? Don't your children deserve the best? Aren't you prepared to do the work? And from their own response to a review: your child's mentor (also a child) is beyond upset)
- create habits which create needs (three zooms a day, FFS)
That is a whirlwind tour of just some of the techniques coaches will use to get you to sign up.
Some things coaches are not allowed to do: counsel people OR TREAT MENTAL HEALTH CONDITIONS. They aren't therapists. I suspect this is why there is such a clear insistence that anxiety isn't a mental health issue, because they'd actually be in breach of their (already very flimsy) code of ethics if they were openly treating mental ill-health.
I don't blame anxious parents for doing everything they can to help their children.
Some children will improve through this process - that's the law of averages - and the peer support can and will be invaluable.
But if it looks like a scam and sounds like a scam, it's a scam.
Feel free to come at me with some manipulative posts though. I don't have a DC who needs help and I'm happy to take some of the heat for the other MNers here who do. But remember, I wrote the book on this. I mean, I literally wrote the book on this.