"So are you saying fairiemoo, that a large number of new mothers have no idea whatsoever about how to put a baby's mouth onto a nipple? and that nobody ever shows them how to at least once in the immediate period after giving birth?"
With my DD1, she was born at 3:22am. I was not shown how to feed her until I had transferred to another hospital around 7am that evening, so no, I wasn't shown how to feed her immediately after giving birth.
I think a big problem is that mothers are not told how normal it is to have problems in the early weeks. All you ever hear is "Breastfeeding shouldn't hurt. If it does, you're doing it wrong!" FALSE. If it does hurt, you may have been doing it wrong before. Nipple trauma can occur from the first feed and if your latch was wrong then, no matter how good it is now, it can still hurt. Instead of women being told this, they are made to feel like they are failing, doing it 'wrong' and of course it encourages them to look elsewhere, particularly if an alternative is readily available.
Many breastfeeding mothers barely leave the house in the first few weeks, preferring to establish some sort of comfortable feeding. That way, people don't see that it can be tough, it can be hard. My best friend was pregnant when I gave birth to my DD2. I let her in right from the start - she saw the good, the bad and the ugly parts of breastfeeding (which of course there can be, it isn't a walk in the park always!), instead of just the bit after feeding was established and I could put DD to the breast with complete ease whilst eating my organic salad. She has told me this has made her far, far more confident in trying to overcome the problems she has had feeding her newborn, and confident in asking me for help when she needs it because she knows I have been through it myself.
All we see in the media (which granted, isn't much) is happy, smiley mums and babies enjoying a nursing session in the cafe over a flapjack and pot of tea. We don't see the early days of tears and frustration. This leads mums to think any problems are wrong, and that the only way to rectify it is to reach for formula.
Unfortunately, I believe that if formula is readily available, it's not as easy to push through that "Just one more bottle" niggle most of us have at the back of our mind.