I am the OP of the other thread.
To those who think it's smug, especially those who decided that it's smug without having actually read it:
"Oh, that thread is so smug". Easy to say, isn't it.
Do you have the slightest idea how much damage you cause with comments like that?
Not to me. I know that anyone calling me smug is just talking a big pile of steaming bollocks. But for every poster on these threads, there are hundreds of lurkers, now and in the future, including a lot of pregnant women and new mums.
What are they learning? That if you're lucky enough to be able to exclusively breastfeed (and it is luck: no matter how much determination you have, the odds are hugely stacked against you) - well, if you're lucky to want to do it and be able to, you must on no account EVER talk about this, because talking about it is smug.
The whole point of my OP (since many of you haven't read it) is that in real life I am made to feel like a 3 headed freak because one of my children has never had formula.
There are now nearly 200 people on that thread who also have been feeling like freaks for the same reason.
We know from objective figures that most breastfed babies have formula sooner or later. So yes, we are unusual. But not freakishly so. Just a smallish minority.
However, because we aren't allowed to mention this in real life (I never have), we're all being led to believe that what we're doing is strange and weird. It's not. It's just one of many different ways of feeding a baby.
I'll say it again: the formula companies must be laughing all the way to the bank. They're not only selling formula to women to can't breastfeed or choose not to; they're also selling formula to people who have no particular need for it but have been led to believe that babies must have it because breastmilk is sooner or later not going to be good enough for their baby.
All thanks to the lovely attitude of the "If you dare to talk about breastfeeding you're so bloody smug" brigade.