I think, all joking (and swearing) aside, that for some women who've ffed against their will (and there are MANY of them), because bf didn't work out for whatever reason, almost any discussion of bf will be upsetting, however blandly it's worded.
It would have devastated me, I am 100% sure of that, because for me, bf was something that was SO important to me. I am lucky that I gave it my all and it worked (I hesitate to say I'm "lucky" that I could breastfeed, because that implies that it was luck that was wholly responsible for it - and there was a lot to do with being forewarned what to expect, having a high pain threshold and much stubborness). I know others who've given their all (and had equal levels of stubborness, high pain tolerance and information beforehand), only for circumstances beyond their control (tongue tie, medication, etc, etc) to spell the end of bf.
It's not a competition - I don't feel I'm better than someone who didn't bfeed. I'm happy it worked for me and the boys, but that doesn't mean I'm smug about it. It does mean that I'd like to help other women to have that experience, to overcome doubts they might have about it, to enjoy it, to be fully informed, to be empowered and not be undermined by health professionals who are woefully misinformed about bfing because they don't see the normal course of a breastfeeding relationship often enough.
Hunker