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Infant feeding

Get advice and support with infant feeding from other users here.

Original poster

not looking for a row, but has anyone seen the new SMA logo? the one that looks like the mum is bf?

673 replies

harpsichordcarrier · 14/04/2007 21:39

here's the logo

you tube clip here

sma site

way to get round the new advertising rules, which forbid them from saying "close to breastmilk" &c
anyone like to complain? I would like them, very much, to have to change their logo and slogan again. especially as they have clearly spent quite a bit of wonga on it.

OP posts:
gess · 16/04/2007 13:59

sorry mears - typing with too much going on- am going to leave this now because of that- I meant your post- I agreed with it, and i liked the wya it was presented and when i read it I read it without feeling like doing the exact opposite. I was pondering on why so many of the bf threads make me, someone who bfed for years, end up feeling like reaching for the steriliser. I'm sure they're not meant to!

AitchTwoOh · 16/04/2007 14:09

oh yes, gess, that's why i was comforted when she said it, it felt like a sort of permission to ff. but i now realise, having spoken to her since, that she does have a bit of a chip on her shoulder about it and is a little too happy for people to give up, imho. she's an excellent gp in many other ways, though. although she thinks BLW is a pile of shite and is pro-weaning at 16 weeks because guess what, she weaned hers at 12 and it didn't do them any harm. as i say, it's as personal as it gets. i'd trust her with a sick child, though.

Dinosaur · 16/04/2007 14:10

Oddly enough, though, I found it very comforting when a GP said to me that she completely understood why I wanted to defer giving DS2 the MMR and that if it were her own child, she'd do the same.

gess · 16/04/2007 14:11

no personal hang ups in my midwife- she hasn't got any children! I think I would have felt dreadful about giving up if she hadn;t recognised that it was a valid more than that - a sensible choice in my circumstances.

AitchTwoOh · 16/04/2007 14:12

yep, i think things like this are a tightrope for medical professionals to walk, dino. which reminds me, must ring HV about dd's MMR...

gess · 16/04/2007 14:13

When we took ds1 to A&E recently and they couldn't find out whether he had broken his ankle or not I also made tyhe decision of whether to plaster or not (which was left as our decision in the end) on the basis of the consultant saying "if it was my child hmm umm erm I would leave him a few more days and see how it goes".

I think drs do that sort of thing a lot.

gess · 16/04/2007 14:14

oh and the HV said that she agreed with me not giving ds2 or ds3 any vaccinations (until ds2 got to 4 then she tried to persuade me once "he's old enough now", but not again )

AitchTwoOh · 16/04/2007 14:15

but it was a sensible choice in your circumstances, gess. i only wish i'd had a choice ot make, iykwim? bfing rather gave me up, in the end.
i remember a friend of mine being very grateful when her hv gently told her that it was okay to stop pumping and start using formula. her son was a breast refuser and she'd been pumping for 12 weeks and was exhausted. she'd needed to hear it, i think.

gess · 16/04/2007 14:25

yes I agree- and I think that was the situation my MW was trying to save me from. When she visited I had help in, so I could see her quietly, in my lovely tranquil tidy bedroom, but she could hear ds1 and had seen him on home visits enough to know that I could get myself into a right state trying to do the impossible. I remember her trying to phrase it politely but kind of failing "erm when you have a child like that" I think were her words but I knew what she meant and I was grateful to her.

I did continue to breastfeed for a while longer, bfed first then topped up, but it gave me permission to stop worrying about trying to build up milk supply.

tiktok · 16/04/2007 14:51

gess, I don't think to say 'truly experiencing problems' is a judgement on anyone - the language one uses here is tricky, but when 3and used this, I expect she was distinguishing between truly unavoidable problems and ones which would not exist or be as challenging in a more breastfeeding-friendly society.

I think it is up to mothers to decide their priorities, and individual circumstances will mean different priorities - doesn't mean the problems they encounter are not real, in any way.

But in a breastfeeding friendly society - like Norway, or Sweden - the great majority of mothers breastfeed for many months. The mothers there have a physiology and lifestyle pretty close to our own (except they do have rather better maternity leave) - there is no inherent reason why UK mothers should have infant feeding experiences that are any different. But we do....and it's this that formula advertising and marketing exploits.

moondog · 16/04/2007 14:57

I've just rung this C&G number and asked

1.)
Why there is no proper info. on the 'friendly bacteria' graph.

2.)
Why the video states that 'Little Johnny' 'might not need breastmilk now'

She told me she would get back to me and admitted not knowing or having any onfo. on this.She asked me if I was a health care professional (I told her I was,which I am,although not a mw.

I told her that I was considering contacting Baby Milk Action as I felt that a lot of what is being said is misleading.She asked me if I was a memmber of MBA and what my postcode was (and asked me to not be aggressive,which it may surprise you to know,I wasn't being!)I told her I didn't have to answer these questions.

I asked her again if she was an MW and she agreed.I asked her if she worked exclusively for C&G and she told me
'I don't have to answere that either.'

She promised to phone me back.I am awaiting her call with interest.

Pruni · 16/04/2007 15:12

Message withdrawn

Pruni · 16/04/2007 15:13

Message withdrawn

moondog · 16/04/2007 15:19

I think it was bloody creepy too.This was after I asked how the 'might not need to breastfeed' bit stood up against the WHO guidelines.

I await your call Christine.

tiktok · 16/04/2007 15:23

Postcode collection is prob normal - they want to see if they are covering the whole country. If there are gaps, they do a bit more promotion in those areas.

They will also put the postcode through the software that gives them an idea of the socio-economic base they are reaching.

It's part of their marketing - I don't think they will send someone round to your house

moondog · 16/04/2007 15:25

Damn.
I had laced me boxing gloves in preparation.

I do want her to hear what she has to say.
Now it's annoying me.Can't concentrate on my essay which is still not finished.

3andnomore · 16/04/2007 15:27

tiktok, thank you, that was what I meant...
sorry gess...really didn't mean it in a judgemental way...but there are can'ts and there are can'ts...aren't there...it's not my place to "score" anyone...but sad truth is, that most people that I have heard off that "couldn't" would have been able to succesfully breastfeed if they had the right support and if bf would be the norm, then the support would automatically be better...etc...but breastfeeding has been undermined for so many generations in most western societies (and that is due to FF companies wanting to make money)...it's a vicious circle really!
Forinstance, if bf would be the norm, then, my guess is, that not many people would "choose" not to for reasons, liek...wanitng their body back (as mentioned below) or because it feels weird or whatever...

Elasticwoman · 16/04/2007 16:11

The sad truth is that many women in our society think that formula feeding is the "normal" way to feed a baby and any one who breastfeeds for the duration is some kind of hero (so shouldn't boast about it).

Some women admit that Breast is Best but don't act as though they believe it. They act as though breastmilk were some kind of privilege only the affluent can afford.

yellowrose · 16/04/2007 16:43

moondog - what IS your postcode, can we all come round for a cup of tea ?

yellowrose · 16/04/2007 16:44

may be little jonny is around 8 years old, in which case i would be quite happy to say he probably doesn't need bm now ! lol

moondog · 16/04/2007 16:45

Am near caernarfon.
Lawn is mowed,decking is swathed in sun,kettle on.
C'mon over!

moondog · 16/04/2007 16:46

Indeed YR but in context of vid (which says something along lines of 'he is learning to taste new foods' I don't think that is the case.)

I will watch again to make absolutely sure.

The bottles of C&G appear on a conveyor belt thing in front of him just as the cheery Northern voice says the words 'he might not need..'

yellowrose · 16/04/2007 16:47

oh ok, sounds like he is around 4 - 6 months old then

moondog · 16/04/2007 19:03

Interesting sniffing around that site.There is a picture of a whole load of formula (formulae??) tins grouped together.One seems to be a first stage one but when you click on the picture,a caption 'group shot immunity' appears.

They'll try anything eh???

VeniVidiVickiQV · 16/04/2007 21:17

LOL!

Im still waiting for my email from Christine.....seems if you arent a health care professional, you arent deemed important enough to send research to.......I'd very much like her to correct me if I am wrong.

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