Active discussions

Meet the Other Phone. A phone that grows with your child.

Meet the Other Phone.
A phone that grows with your child.

Buy now

Please or to access all these features

Talk
Infant feeding

Get advice and support with infant feeding from other users here.

Original poster

not looking for a row, but has anyone seen the new SMA logo? the one that looks like the mum is bf?

673 replies

harpsichordcarrier · 14/04/2007 21:39

here's the logo

you tube clip here

sma site

way to get round the new advertising rules, which forbid them from saying "close to breastmilk" &c
anyone like to complain? I would like them, very much, to have to change their logo and slogan again. especially as they have clearly spent quite a bit of wonga on it.

OP posts:
Twinklemegan · 14/04/2007 22:16

Aitch - I thought that at first, but then I thought perhaps the M is shoulders and arms. I have to admit it just looks to me like someone cradling a baby. I wouldn't have immediately thought breastfeeding if the thought hadn't been planted in my head.

Greenleeves · 14/04/2007 22:17

What moondog said

zippitippitoes · 14/04/2007 22:19

oh i thought you were trying to say the m was like breasts

well i don't think it is going to make anyone choose formula rather than breast myself...

VeniVidiVickiQV · 14/04/2007 22:20

I've just visited a baby jar food makers website, and found this quote...

"If you don't think your baby is ready for solids at 4 months there's no need to start weaning then, but it is important that you start by the age of 6 months. By 6 months, breast or infant milk will not be able to satisfy all your baby's nutritional needs, and it is important from a developmental point of view to start giving other foods."

hmmmmmm

kiskidee · 14/04/2007 22:21

if its a mum bottlefeeding then where is the bottle???

Twinklemegan · 14/04/2007 22:22

VVVQV - what a load of cr*p!

Twinklemegan · 14/04/2007 22:24

I suppose by virtue of the fact it's a formula company it would imply some kind of feeding. But I still think it just looks like someone cradling a baby

misdee · 14/04/2007 22:26

i had seen the logo today but didnt really register it. actually i stopped by the forumla section and had to tell dd3 she couldnt have a breastfeed in the middle of the shop.

the logo is very dodgey, i think i will go and draw bottles on all the cartons in the shops round here.

3andnomore · 14/04/2007 22:29

thing is...IF bottlefeeding is so great...or Formual as that...then why do they need to advertise so hard, and why do they need to imply that Formula is even clser to breastmilk...afteral..they are implying it's virtually there anyway, lol!

hunkermunker · 14/04/2007 22:29

It's not about making people feel shit for ffeeding. Not at all.

It's about not letting formula companies get away with the subliminal message that formula is the same as/better than breastmilk. Which, you'd better believe it, they and their shareholders want you to think.

If it's a mother ffeeding, where in the name of arse is the bottle?

3andnomore · 14/04/2007 22:31

exact;y yje logo is trying to imply tat ff and bf is pretty much the same....hence no bottle even though it's a formula logo

Frascati · 14/04/2007 22:32

Honestly by the time your kids are at school it will be a distant memory

I bf 1st dc and ff 2nd

So have sat on both sides of fence so to speak

At the end of the day people make their choices based on their own opinions and people generally feel strongly about how they want to feed their baby. I doubt this advert will change any of that.

Original poster
harpsichordcarrier · 14/04/2007 22:34

well no necessarily Frascati, some women stay committed to promoting bf for years after they have stopped. even forever
It isn't just about our own personal choices, it is political.

OP posts:
VeniVidiVickiQV · 14/04/2007 22:34

Would anyone like to know where that quote came from?

3andnomore · 14/04/2007 22:34

never underestimate the power of advertising...it really IS brainwashing of the high class

kiskidee · 14/04/2007 22:34

this advert won't change it frascati, it is the drip drip drip, drop, drop, drop, pourrrr, that will happen if ads like these are not reined in.

kiskidee · 14/04/2007 22:35

and it is not about personal choice, it is about propoganda, complacency and brainwashing.

Twinklemegan · 14/04/2007 22:36

I'd love to know VVVQV. I don't know why I didn't ask.

Boco · 14/04/2007 22:37

It is political. The semiotics of advertising should never be underestimated.

A friend of mine has just stopped bfing her 2 week old. She said that she's happy with her decision as these days, formula is just as good as breastmilk.

hunkermunker · 14/04/2007 22:37

Frascati, I know several women who have children who are all at school who still work as breastfeeding counsellors.

You don't stop caring that women are being spun a load of shite by cynical marketing made by evil companies at one of the most vulnerable times of their lives just because your child sits their SATs (am now giggling inappropriately at sits SATs ).

3andnomore · 14/04/2007 22:38

and that is the impression they do give..."closer" to breastmilk....yeah right...

Twinklemegan · 14/04/2007 22:42

Am I alone in not having a problem with that particular phrase? I never interpreted "closer to breastmilk" to mean "pretty much the same as breastmilk". I was just slighly reassured that at least efforts were being made to make it an acceptable substitue. I'm always amazed that people can truly believe they're much of a muchness, but then I'm probably naive.

VeniVidiVickiQV · 14/04/2007 22:43

aww look at this pretty graph

Original poster
harpsichordcarrier · 14/04/2007 22:46

gosh, that IS a pretty graph QV
and so helpful and meaningful

OP posts:
hunkermunker · 14/04/2007 22:46

No references cited, wonder where they got the data for that graph, VVV?

(that's the edited version of what I want to post... )