not looking for a row, but has anyone seen the new SMA logo? the one that looks like the mum is bf?

[harpsichordcarrier]

here's the logo

you tube clip here

sma site

way to get round the new advertising rules, which forbid them from saying "close to breastmilk" &c
anyone like to complain? I would like them, very much, to have to change their logo and slogan again. especially as they have clearly spent quite a bit of wonga on it.

I also think ther are far more important things to get het up about. This ambiguous logo is such a teeny tiny part of the whole "problem" and efforts would be better spent sorting the bigger stuff out.

I can care about it all, SD

as is aisd i d not have ebven noticed ti till you lto raied it so i htink thread like this are mreely publicising sma

Other people have incognito namechanges

they designed the logo to be controversial and push the envelope and the objectors have played into their hands by publicising it for them

No, I'd say the excuse-niks have done that by saying it's acceptable.

i think you must be SO thick not to knwo that bottle feeding is one thing and breast feeding is another

rahter patronsising imo

cod, why you poncing around?

Cod, very clearly people know the difference between using a breast to feed and using a bottle. But a LOT of people think formula is the same stuff as breastmilk. And it's not. Pointing that out isn't patronising and it's not done to make women feel guilty either.

nothey dont
they really dont think bottle milke is breast milk

agree with that hunker.
i think a lot of younger mothers think formula is better than bmilk. going by the ones i know/have spoken to.

Something that occurred to me whilst bf-ing DD just now is that an ambigous logo may persuade a consumer to buy one brand of formula over another. What it won't do is persuade a bf-ing mother to give formula milk. The phrases like "closest to breastmilk" come with a subtext of "why bother to breastfeed when I can give something close?". A logo simply will not have that effect at all. To use TikTok's headache tablet marketing example - the colour of the box might persuade you to use PainBeGone over another headache pill but it won't make you want to buy a headache pill in the first place. The accompanying advertising and slogans do that. SMA's slogan "love the milk you give" doesn't even have any hint of "don't breastfeed, buy this!"

Yes, they do. By tiktok on Sun 15-Apr-07 18:49:59
noddy - you are so wrong. The survey last year of new mothers (MORI poll) showed 36 per cent of new mums thought formula was as good as or nearly as good as breastmilk. And I want mothers to have comfort, but not at the expense of other people's information. Keeping people ignorant is infantilising.

now i will be accused of being ageist.

i was last time i said 'i think older/younger people....'

well the folk who think that are beyond help

point htem towards jeremy kyle

" i turned to crime from mu mums formula habit"

it is nearly as good fgs

oh GOd i hate thread likethis

it better than cows milk fro eg

i personally didnt think 'love the milk you give' was bad either.

It's not "nearly as good", Cod, at best it's an "adequate alternative" which is something entirely different.

well you are introducing age ladyofhteflowers that is the first thing i noticed about your post....are older new mothers better then?

ah
predicts premature death of clever coordinated ds2

so is formula half the quality of breastmilk or what

it makes retards

ds1 and ds3 will be so more superior to ds2

Message withdrawn

i was trying to say bottlefeeding appears to be accepted as the norm sort of thing and i would class people i have spoken to as 'young'. age 18-24 ish.

omg cod how offensive to use the term "retards"