not looking for a row, but has anyone seen the new SMA logo? the one that looks like the mum is bf?

[harpsichordcarrier]

here's the logo

you tube clip here

sma site

way to get round the new advertising rules, which forbid them from saying "close to breastmilk" &c
anyone like to complain? I would like them, very much, to have to change their logo and slogan again. especially as they have clearly spent quite a bit of wonga on it.

what is this one doing

here

I often used to feed my ds and balance the bottle on my admittedly big boobs and from a distance I could have been doing either.Maybe the logo is just showing the closeness that there can be in the whole act of feeding your child no matter how you choose to do it.But that wouldn't make for such a good argument

but the implication that mothers or babies are involved in the formula feeding triangle is not allowed

Ah, yes, the formula company excuse-niks are out in force tonight.

what is an excuse nik?

And making snippy asides about hysteria and how ffeeding mums hold their babies.

oh sorry. i didnt know they were not allowed to incorporate it at all

Maybe it's a big wart on her nork, not a baby's head at all?

It's pink though, so it must be a woman. Although... Isn't that racist? [too flippant]

actually I quite like being an excusenik

it is a piss poor logo and hope mcdonalds think it is passing off

hunker, I do think the graphic allows for bottle feeding, I really do...but that is a secondary interpretation. The skill of it is that it uses imagery associated with breastfeeding. The logo could certainly go on without rehearsal as a breastfeeding logo (were it not for the S and the A and the corporate colours) - surely everyone agrees with that. And that's deliberate.

Zippi - people do not, usually, stand in the supermarket and compare logos. Branding works in a subtler way than that. But my point is that when choosing formula, they should have better info to go on!

(Once, I was asked to participate in some market research. I was asked which box of pills would be more likely to make my headache go away - this one with white writing on an orange background, this one with cream writing on a pale range background, or this one with orange writing on a white background. This is how it is done - feelings and responses, unrelated to knowledge of content).

[pays attention again]

Has it, Fio? Not sure. Yes, think so, actually [hazy]

Agree, Zippi, it's a piss-poor logo. SMA probably wetting their pants that it's caused so much debate though.

And I still maintain that they're not stupid - they KNEW it was going to look like a woman bfeeding (it even looked like that to some men further down the thread ).

what info if all formula is fundamentally the same....

and where do people encounter these logos apart from the tin

Message withdrawn

"SD, as I said, it could be a cuddle, it could be a breastfeed - what it very definitely isn't is a formula feed."

And it's very definitely not a breastfeed either for the same reasons it's not a formula feed (lack of "equipment" so to speak). Of course it's bloody ambiguous, that is indeed the whole point, but it's not clearly a woman breastfeeding or whatever the voiceover in the youtube clip claimed.

Where, Zippi?

In hospitals on the date wheels they use to calculate your due date. On posters at bus stops and on TV ads for follow-on milk. Pens their HV has (they're not meant to, but some do still).

maybe i am an imbecile, but i didnt even notice the woman/baby thing until it was mentioned here.

Tiktok, what do you think of C&G's Little Johnny video re prebiotics in breastmilk and formula? And the "he may not need breastmilk now"?