Doubt if anyone's interested/wants to think about this but I'll have one last go.
I think there are a lot of analogies to be drawn between over-medicalised birth (as per Kitzinger et al) and over-medicalised breastfeeding (giving formula when the mother doesn't want formula).
For example, lying on your back in labour means that you're working against gravity, narrowing your pelvic outlet, etc.
There are people who will deliver quite easily lying on their back. There are others who will need interventions whether they're on their back, standing up, or doing star-jumps on the mantlepiece.
In the middle is the grey area. The evidence suggests that there are people who will need intervention if they're lying down, but won't if they're standing or squatting.
Well, I think what we have currently is a very breastfeeding-unfriendly system, akin to having women labour on their backs. Lots of separation of mum and baby, minimal skin contact, topping up with formula at the drop of a hat. Lack of confidence in breastmilk.
Some people in this system will just breastfeed easily no matter what. Some will never breastfeed, even with the best possible support.
But I suspect there's a grey area in the middle where creating a good environment is going to make a lot of difference.
Imagine a woman who is being told her baby MUST have a formula top-up because it's day 3 and her milk is still coming in and the baby is hungry (assuming the baby is well). That's a bad solution to a non-problem.
Because of all the topping up, her milk supply never gets well established and within a few weeks she's fully ff and devastated. That's a terrible outcome from an unnecessary complication.
So you have a non-problem treated with a bad solution, leading to an unnecessary complication which has a terrible outcome.
Surely the best way forward is to get this right from the start, rather than crisis management when it all goes pear shaped.