Mothercrae has tage one aptamil cartons at half price because they are close to expiry date.....

[popsycal]

Is this breaching the whatsit before I write in and get on my high horse?

TIA

for all of you who breastfed and have lots of experience of breastfeeding could you go and help that poor woman who has a preemie baby with MRSA, which has been passed on to her and is pumping for England please?
look in active convos.
thank you!

advertisers aren't allowed to lie?
I'm sure some of those face cream ads stretch the truth a little or I'd look about 12 by now

They pretty much say that now, QoQ - and get away with it. In fact, lots of times I've heard RL mums (lol - what are we then?! But you know what I mean!) saying they fed a particular milk because it was the same as breastmilk. Cow & Gate market theirs as "now even closer to breastmilk" which I've heard said as "the closest to breastmilk" and I think Aptimil goes one stage further. They're always flouting the rules that are currently in place - God knows what they'd say if they were allowed to market aggressively

PPH - thanks for the heads up - hadn't seen the thread.

but they do conatin all the things they say it just isn't in a form that is easily digestable for a baby! i.e most of the vitamins etc break down before the body is able to utilise them.

thats why they are allowed to say it! (although do agree that it is wrong) i recently stopped buying a midwifery publication because every other page was a formula advertisment of some sort.

Yes qoq.
If you go to the Babymilk Action website,there are pages of examples of the way they flout the law.

But to say 'closest to breastmilk' seems ok to me - it doesn't mean it is close, it just means it's closer than anything else that might be on offer.

GDG, a recent Aptimil ad I saw in a magazine mentioned breastmilk so many times you'd have thought it was an advert for the stuff, just tinned.

i beleive one of the main problems is that the manufacturers have got around the laws by introducing follow on milk which is basically the same as other formulas, just has more added iron (implying that breastfed babies don't receive enough iron) again this is added in a form that is not digested by the baby and therfore is totally useless. (by the way my hv was very good and told me this and i rgularly heard her tell other mums at teh clinic)

Where are all these ads anyway? I never see any!

moondog - I'm talking about ASA law - not the law on the advertising of formula.

Yeah.If Aptimil think it's so bloody great,why are they advertising an alternative???

Huh?? Huh???

Yes, that's how they get their brand names known, VYY - it's surprising how many people think they're adverts for first milk too (well, perhaps not surprising - heck, if the breastfeeding charities had the resources the formula companies do...).

They'd get round it, QoQ - I don't really think that 8 out of 10 cats prefer Whiskas, but they can say it. There aren't 57 varieties of Heinz, but they say it.

And Johnson's use midwives to say they use their products - I'd almost like to see what formula companies would come up with if they were allowed to advertise freely!

but the question remains if they had been allowed to continue advertising formula milk, would they have felt the need to market their follow-on milk so aggresively???

Er..obviously not qoq.

No, of course not.

"Where are all these ads anyway? I never see any!"

Oh they're on TV - on just about any TV programme, especially the soaps, which have a baby in them....and I reckon they're a bigger influence on people's decision to breastfeed (or not as the case may be) than an advert elsewhere.

Why do you think that some of the "big" brands now pay millions of £'s to have their products "featured" in movies. Ben and Jerry's sales increased dramitically after Bridget Jones (the 2nd one).

On the radio too, and in baby magazines.

And don't get me started on Bounty packs

Bounty packs are full of crap aren't they? Apart from the mini tub of Sudocrem.

Jars of baby food with sugar in at four months? I think not.

I read somewhere probably MN, knowing how little I get out
That in OK mag baby spreads it was contracted that Avent bottles were shown EVEN if in the article it stressed they were breastfeeding.
I'm trying to think who it was that refused and went to some other mag instead....

I've never worked out who produces them. Even m/ws are vague about the matter.

How Ii enjoyed waving aforementioned matter away snootily when it was proferred on the birth of second baby.
(Knew no better with the first...)

have you had areply popsycal?

lol moondog, I was so giddy with dd1 when the woman gave me two by mistake. Two lots of crap to throw away.