LOL harpsichordcarrier's dd2 loved her treasure basket and they would regularly take bits of it around with them. People would get very flappy and upset and come up to them in shops and things - "Oh dear! Your baby seems to have got hold of a pine cone!"
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People often seem a bit surprised or even outraged that there are classes and merchandise based around this acitivity and people making a living from it. Of course it is easy, and free, to do this at home if you have the information, or the intuition to do it, and that is one reason I like to speak to parents about heuristic play and give them my document. But singing and music (for instance) are both easy and free to do with your baby, as well, and yet classes on this are very popular too. Not every parent has the knowledge or the resources to confidently do this at home. There is also the social aspect to a class for both parent and baby.
The ready made treasure baskets are usually full of unusual and good quality items, many of which I don't believe most people would have lying around at home. I would recommend them for parents who are interested in this type of play but don't have the time to trawl round many different shops looking for objects.
I have 800+ different objects in the baskets at my class and I have many intriguing and exotic things that your baby wouldn't normally come across. I think my classes are good value for money, and when I occasionally supply objects for baskets, I know I am providing a useful service. I think the implication that some people give, that this is money for old rope, is quite insulting both to the people who offer this product and to the people who buy it.