Thanks SoH that raises a lot of very interesting questions!
One of the point in there was "A third of all mothers were giving drinks in addition to breast or formula milk by four weeks. This had risen to two thirds by four months."
The questions they ask would be interesting, as well as a better look at the stats. Personally I would say that the other stats including women who are mixed feeding would give a more rounded picture than the exclusive ones.
If you go by a very strict exclusive feeding definition then I don't think I know anyone who BF. For example I BF DD1 for 14 months - but I wouldn't show in those stats as I tries her with some formula once - she only took a tiny bit and I never tried again but that would be me out. Ditto DD2 who I gave some water in a tommee tippee the other day to let her have a try.
Also my friends who have introduced one bottle of formula a day from birth and others who occasionally used formula when they went out.
Bascically I think that the exclusive BF stats give a very pessimistic view of what is actually happening.
If you look at 75% of women are starting out trying to BF then that is not a dire tale of woe. The message is obviously getting through. Where it is dropping away I would say is down to support postnatally.
The other 25% should be identified and targetted (as per little stars) - I would wonder whether there is crossover with the 1/3 of mothers feeding new babies drinks other than milk or formula. If so, then there is wider and more comprehensive education required for that sub-group of people.