I didn't mean that people don't put in big, buy in bulk, internet orders. What I meant was that if I order from Tesco, and so do 5 other people in my village, then Tesco drops them all off after having dropped off to other people in town on the way. That is good compared to us all driving to the Supermarket.
But if I ordered, say, a new sofa from Laura Ashley (I wish!) then the likelihood of anybody else local having done the same at the same time in minimal. So a half full van trundles to my house, possibly only dropping off a few things between Wales and Yorkshire. That was what the study suggested anyway.
But I suspect that many car drivers also order things off the internet, particularly big, bulky things. A lot of it is about us wanting more choice, and seeing more because of the internet. I no longer choose the sofa made in the factory made 5 miles from my house, because I have seen a Welsh made Laura Ashley sofa I want more.