I wear it. I hardly ever buy new clothes but when I do they are virtually always Per Una.
I know I am going to be laughed off Mumsnet now because I know you all hate it, but I honestly, genuinely have no idea why you hate it. I don't buy the stuff with flounces or frills or bits tagged on, though I know what you mean when you mention those bits.
I am not bothered that I now buy all my clothes in the dreaded M&S, but I wish I could understand what you all have against it.
I will tell you why I like it: it is M&S and I know M&S is decent quality and won't fall apart in the wash. I know it is middle class and middle aged (so am I). They also do a good job of colour co-ordinating things so I know what to put with my separates (because I am hopeless at knowing what looks right otherwise).
You say it is for 50 year old women who want to dress as though they are 30. Well, apart from the fact that I am only 43, I can't understand what is wrong with that.
Anyone who would like to explain it all to me, rather than howling with laughter at my expense, please do.