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To think calling yourself ‘bougie’ needs to be banned by law?

101 replies

hmmmmmmmhmmmmmmm · 13/10/2026 18:29

Am I behind the times? Where has this come from? I was out with friends today and one kept describing her upcoming, admittedly amazing sounding, holiday as bougie. She was telling us about the upgrades she had added and kept saying ‘I know, I know, I’m so bougie’.

What is this fresh Hell?!

OP posts:
SeasideWalkaroundStore · 13/10/2026 22:00

newrubylane · 13/10/2026 21:55

Bougie (pronounced boo-zhee) isn't the same thing as boogie (with a hard 'g') at all.

I know - it was just a silly joke.

Anyahyacinth · 13/10/2026 22:17

Sorry …I thought buying Ineos was supporting a British brand but sadly it’s a monster one:

The controversies and public scandals surrounding Sir Jim Ratcliffe, the billionaire founder and chairman of INEOS and co-owner of Manchester United, span several areas:

  1. Immigration and "UK in Decline" Remarks
The Incident: In February 2026, Ratcliffe sparked widespread political condemnation after a Sky Newsinterview where he claimed the "UK has been colonised by immigrants". 1] The Backlash: UK Prime Minister Keir Starmer called the remarks "offensive and wrong" and demanded an apology. Greater Manchester Mayor Andy Burnham labeled them "inflammatory", and anti-racism organizations like Kick It Out criticized the comments given Ratcliffe's leading role at a diverse, global sports brand like Manchester United. 1, 2, 3] Aftermath: Ratcliffe issued an apology, admitting his "choice of language" offended people, though he defended his intent to discuss managed migration. His public standing suffered further in September 2026 when he stated he had "lost confidence in the UK" and that the country was "on the slide" due to high taxes, drawing sharp pushback that he was "living on another planet." 1, 2, 3]
  1. Tax Residency and Financial Subsidies
Tax Avoidance: Despite frequently commenting on British politics and the state of the economy, Ratcliffe faced substantial public scorn for officially shifting his tax residency to Monaco in 2020. This move allowed him to avoid an estimated £4 billion in UK taxes. 1] Subsidies vs. Job Cuts: Critics point out a double standard where INEOS has accepted large UK government subsidies (such as £120 million for the Grangemouth plant) while simultaneously shutting down manufacturing facilities and cutting hundreds of jobs in places like Hull due to high European operating costs. 1, 2]
  1. "Sportswashing" and Environmental Controversies
Environmental Record: INEOS is one of the world's largest chemical companies and a major greenhouse gas producer. Ratcliffe's staunch advocacy for fracking and criticism of green policies/carbon taxes have drawn constant protests from climate activists. 1, 2, 3] Sportswashing Accusations: Environmental groups have repeatedly accused Ratcliffe of using his massive sports portfolio—including INEOS Grenadiers cycling, America’s Cup sailing, and Manchester United—to "sportswash" his chemical empire's carbon footprint and corporate reputation. 1, 2, 3]
  1. High-Profile Sports and Legal Disputes
The Ben Ainslie Feud: In 2025/2026, INEOS became embroiled in a bitter High Court legal battle with legendary sailor Sir Ben Ainslie’s Athena Racing over the ownership of a £180m America's Cup yacht. Court documents revealed explosive claims, including allegations that INEOS executives threatened Ainslie with a "scorched earth" policy and that INEOS staff locked up and falsely imprisoned Athena team members at their site. 1, 2] Sponsorship Collapses: INEOS faced further legal heat after pulling out of multi-year sports partnerships early. Both New Zealand Rugby and Tottenham Hotspur filed lawsuits against INEOS for allegedly walking away from multimillion-pound sponsorship commitments. 1] Charity Investigation: In 2023, the Charity Commission launched an investigation into the Jim Ratcliffe Foundation. The watchdog scrutinized how more than £16 million of charitable funding was spent building an ultra-exclusive luxury ski clubhouse in Courchevel, France

Not bougie just destructive, I was conned too

Before you continue to Google Search

https://www.google.com/search?kgmid=%2Fm%2F02qw1bw&q=Sir+Jim+Ratcliffe

stonebrambleboy · 13/10/2026 22:18

Many moons ago when I was a nurse in male catheterisation a bougie was a flexible guide you put into the penis to feed the catheter over if there's a problem. Same with endotracheal intubation, if you can't get the ET tube into the trachea pop a bougie in and feed the ET tube over it. Obviously not the same bougie of course 😆 (well at least wash it first).

Anyahyacinth · 13/10/2026 22:19

Suzyloo · 13/10/2026 18:41

I don't mind it, but then again I recently bought some Ineos washing up liquid instead of the supermarket own-brand and thought "I am a bougie queen now". Sometimes it doesn't take much :-)

Replying to this above ^^

Flamingojune · 13/10/2026 23:01

At least you can't blame it on the sunshine, moonlight or goodtimes

Aubin7 · 13/10/2026 23:03

Bougie? As in have a bougie (dance)? It's also French for candle!

Aubin7 · 13/10/2026 23:03

Aubin7 · 13/10/2026 23:03

Bougie? As in have a bougie (dance)? It's also French for candle!

But g soft in French

fivepastmidnight · Yesterday 00:33

It is annoying as hell but still nowhere near annoying as people who describe themselves as quirky .When someone describes themselves as quirky I just think no you actually mean you're a twat,

hmmmmmmmhmmmmmmm · Yesterday 00:55

Franxi · 13/10/2026 19:22

I thought it was supposed to be a bit of a self deprecating term. I’ve only heard people say this in a way that is taking the piss out of themselves, but haven’t heard it for a good few years now.

Gently taking the piss out of themselves whilst bragging.

OP posts:
hmmmmmmmhmmmmmmm · Yesterday 00:57

Minasama · 13/10/2026 19:46

I don’t know anyone who doesn’t that fortunately. (Also I first read this as “bogie”!)

Thank goodness you commented then.

OP posts:
hmmmmmmmhmmmmmmm · Yesterday 00:58

TheFormerMrsTruelove · 13/10/2026 20:04

Just laugh at her. Bougie? You’re 43 years old, woman. Why are you talking like a teenager? It’s embarrassing, pack it in you dozy mare.

I’m not 43.

OP posts:
hmmmmmmmhmmmmmmm · Yesterday 01:02

CactusCuttings · 13/10/2026 21:01

It's really annoying because it's used by people who can't pronounce bourgeois and think it's "boo-jwah". An abbreviation of bourgeois would be bourgie.

I reckon that anyone who can pronounce music and the people can pronounce bourgeoisie.

OP posts:
hmmmmmmmhmmmmmmm · Yesterday 01:05

Btc76 · 13/10/2026 21:33

It’s an abbreviation of bourgeois that has worked its way from American slang into subcultures of British English. No doubt the friend using the word watches a lot of US television or listens to podcasts.

Can’t help being irritating though. My sister uses phrases that her acquaintances use, like ‘mugged off’ (with she had never said in her 50 years to date) and ‘punching’ (as in ‘X is really punching’ about someone having a partner far more attractive than them, like punching above their weight). One could almost map these phrases and sayings, and it’s very irritating to hear people speak without knowing how they sound.

so there

One must be very irritated indeed by these lesser class phrases.

OP posts:
FriendlyMedusa · Yesterday 01:12

Doesn't bother me at all, but then I have been hearing it for over a decade.

It's one of those words from AAVE that gets annoyingly oversaturated if it's popular enough to reach across the pond. See also: Bae, woke, lit, extra, basic, and so on.

TheFormerMrsTruelove · Yesterday 01:21

hmmmmmmmhmmmmmmm · Yesterday 00:58

I’m not 43.

I didn’t say you were. I took a wild guess at the age of your friend from the point of view that you’d be saying that to her. Assuming she’s over 20 and under 90, the odds were that I wasn’t going to guess correctly.

EmiliaBassano · Yesterday 01:31

parietal · 13/10/2026 18:31

I know someone who uses this word all the time - i'm not even sure what it means or if it is good or bad.

where did it come from?

A song by Gladys Knight and the Pips, it must be 50 years old.

TakemedowntoPotatoCity · Yesterday 01:37

Bandanina · 13/10/2026 18:48

I think of candles.

Yes isn't it French for candle?

Scorchio84 · Yesterday 01:54

Pinkissmart · 13/10/2026 18:46

It’s a word trend- I think it’s on the way out

Ugh it's been around a while so I hope so

Emeraldforest · Yesterday 02:03

I keep seeing 'kinda chic' on Instagram. It's kinda annoying!

EricTheHalfASleeve · Yesterday 02:50

I've never heard this is real life, only written
down in newspaper life style columns or on mumsnet - how is it pronounced? In my head it's 'boo-gee' & I'd vaguely assumed it was Australian - probably as it looks a bit like their term bogin (bow-gin) for chav. But if it's short for bourgeois is it actually borg-ee?

paristotokyo · Yesterday 02:54

I just think of the French word for candle

CamillaMcCauley · Yesterday 03:03

You humourless lot, it is absolutely meant to be said in an ironic way, particularly as it peaked about four years ago and in the fast-turnover world of slang is now practically retro.

PrincessOfPreschool · Yesterday 03:08

My daughter uses (17yo). It's definitely a Tiktok word nowadays.

KarlMarx · Yesterday 04:02

In a US context, something like this was used among student activists at least as far back as the mid-1980s. It was spelled "bourgie" but frequently (and often sarcastically or self-consciously) pronounced BOO-zhee. It was definitely critical, usually used to highlight how people failed materially to live up to their own ideological standards (or the speaker's or group's standards):

We all volunteered for the Sandinista literacy brigades last summer - except Jane; she's too bourgie to live without her hair dryer.

Ben goes to every anti-Apartheid protest, but secretly he's way too bourgie to boycott Coke.

In reality, almost everyone was "too bourgie" to do what needed to be done to foment revolution and fundamentally dismantle the capitalist system for good.

Lumpyteats · Yesterday 04:40

We've got 4 x Gen Zs and I make a point of adopting (and often misusing) their Tiktok words as much as possible. Only to them and their partners/mates, it amuses them and riles them up at the same time.

So I'm quite partial to dropping boujie into a text while accusing them of larping and trying to mog me etc etc.

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