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To think calling yourself ‘bougie’ needs to be banned by law?

101 replies

hmmmmmmmhmmmmmmm · 13/10/2026 18:29

Am I behind the times? Where has this come from? I was out with friends today and one kept describing her upcoming, admittedly amazing sounding, holiday as bougie. She was telling us about the upgrades she had added and kept saying ‘I know, I know, I’m so bougie’.

What is this fresh Hell?!

OP posts:
parietal · 13/10/2026 18:31

I know someone who uses this word all the time - i'm not even sure what it means or if it is good or bad.

where did it come from?

TemporarilyCantDoMyself · 13/10/2026 18:39

It's bourgeois abbreviated. Bourgeois is a much nicer word.

Suzyloo · 13/10/2026 18:41

I don't mind it, but then again I recently bought some Ineos washing up liquid instead of the supermarket own-brand and thought "I am a bougie queen now". Sometimes it doesn't take much :-)

SeasideWalkaroundStore · 13/10/2026 18:42

It just makes me think of Dignity by Deacon Blue:

And he packs his lunch in a Sunblest bag
The children call him Bogie

Maybe I misheard all along and it was meant to be Bougie?! Grin

Pinkissmart · 13/10/2026 18:46

It’s a word trend- I think it’s on the way out

Bandanina · 13/10/2026 18:48

I think of candles.

hmmmmmmmhmmmmmmm · 13/10/2026 18:48

Pinkissmart · 13/10/2026 18:46

It’s a word trend- I think it’s on the way out

Good! I must have been very late to this one, thankfully.

OP posts:
JustWalnut · 13/10/2026 18:48

I think it sounds very American.

hmmmmmmmhmmmmmmm · 13/10/2026 18:49

parietal · 13/10/2026 18:31

I know someone who uses this word all the time - i'm not even sure what it means or if it is good or bad.

where did it come from?

I presumed it was short for bourgeois. I’m not sure why anyone would want to describe themselves as bourgeois.

OP posts:
hmmmmmmmhmmmmmmm · 13/10/2026 18:49

JustWalnut · 13/10/2026 18:48

I think it sounds very American.

I must admit, I think it sounds more French Grin

OP posts:
Davros · 13/10/2026 18:56

Makes me think of Gladys Knight & the Pips’ song Bourgie Bourgie which I think had the same meaning. I think that was in 1980 😆

BonyT · 13/10/2026 19:10

I don't think bit means what people who use it thinks it means (I had to look it up to check).

hmmmmmmmhmmmmmmm · 13/10/2026 19:19

BonyT · 13/10/2026 19:10

I don't think bit means what people who use it thinks it means (I had to look it up to check).

I think the meaning must have changed and it’s now used to mean someone who likes luxuries and treating themselves?

OP posts:
Franxi · 13/10/2026 19:22

I thought it was supposed to be a bit of a self deprecating term. I’ve only heard people say this in a way that is taking the piss out of themselves, but haven’t heard it for a good few years now.

Boobyslims · 13/10/2026 19:23

Suzyloo · 13/10/2026 18:41

I don't mind it, but then again I recently bought some Ineos washing up liquid instead of the supermarket own-brand and thought "I am a bougie queen now". Sometimes it doesn't take much :-)

Paahahaaa that stuff is lovely - the all purpose spray cleaner, rhubarb and whatever is amazing (v bougie)

ThatJadeLion · 13/10/2026 19:28

Ahhh it's awful. Sets my teeth on edge.

honeylulu · 13/10/2026 19:44

It's one of those words which has irritatingly gained a new popular culture meaning.

Bourgeois means middle class. Bougie was an abbreviation (not complimentary) which meant someone who has pretensions/aspirations about being upper class whilst obviously not.

But now it seems to mean someone who likes luxuries and expensive things and enjoys showing off about having/affording them.

Minasama · 13/10/2026 19:46

I don’t know anyone who doesn’t that fortunately. (Also I first read this as “bogie”!)

nomas · 13/10/2026 19:47

My 20yo nieces use it and it’s fine. But it’s one of those things only youngsters can get away with.

seahorsessky · 13/10/2026 19:48

parietal · 13/10/2026 18:31

I know someone who uses this word all the time - i'm not even sure what it means or if it is good or bad.

where did it come from?

Blame Marx.

PurpleMarshmallowSky · 13/10/2026 19:48

Even worse is someone describing their baby as bougie!

Myfluffyblanket · 13/10/2026 19:54

When I was a nurse on female surgical wards bougies were instruments used post operatively by women who had had vaginal repairs and reconstruction following traumatic births.
They came in sets of varying sizes, were made of surgical steel and not in the least bit glamorous or desirable

TheFormerMrsTruelove · 13/10/2026 20:04

Just laugh at her. Bougie? You’re 43 years old, woman. Why are you talking like a teenager? It’s embarrassing, pack it in you dozy mare.

YourAmberExpert · 13/10/2026 20:08

Quite dated

sanityisamyth · 13/10/2026 20:13

Never heard of it until it was on The Apprentice. It’s a ridiculous word.