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To think calling yourself ‘bougie’ needs to be banned by law?

101 replies

hmmmmmmmhmmmmmmm · 13/10/2026 18:29

Am I behind the times? Where has this come from? I was out with friends today and one kept describing her upcoming, admittedly amazing sounding, holiday as bougie. She was telling us about the upgrades she had added and kept saying ‘I know, I know, I’m so bougie’.

What is this fresh Hell?!

OP posts:
Gettingbysomehow · 13/10/2026 20:15

Pinkissmart · 13/10/2026 18:46

It’s a word trend- I think it’s on the way out

Lets hope so. Its cringeworthy.

Dweetfidilove · 13/10/2026 20:16

Meh 🤷🏾‍♀️.

Westfacing · 13/10/2026 20:20

My DGD(17) described me as Bougie about two years ago - so your friend is way behind the times!

GinToBegin · 13/10/2026 20:35

Can we also ban expensive things being described as ‘spendy’, please? And painful things being described as ‘ouchy’. Both make my brain twitch.

Oh, and people describing their tastes as eclectic, then listing things that are anything but. Contestants on Popmaster and Ten To The Top are the absolute worst for this.

Thanks OP, I feel better for that.

nomas · 13/10/2026 20:43

Westfacing · 13/10/2026 20:20

My DGD(17) described me as Bougie about two years ago - so your friend is way behind the times!

Boujee has been around a lot longer than two years.

PollyBell · 13/10/2026 20:58

sanityisamyth · 13/10/2026 20:13

Never heard of it until it was on The Apprentice. It’s a ridiculous word.

Same

CactusCuttings · 13/10/2026 21:01

It's really annoying because it's used by people who can't pronounce bourgeois and think it's "boo-jwah". An abbreviation of bourgeois would be bourgie.

IStillHearTheWaves · 13/10/2026 21:03

nomas · 13/10/2026 20:43

Boujee has been around a lot longer than two years.

I remember this in the early 2000s. Wasn't there a South Ken bar called Boujis?

nomas · 13/10/2026 21:09

IStillHearTheWaves · 13/10/2026 21:03

I remember this in the early 2000s. Wasn't there a South Ken bar called Boujis?

Edited

Yes, it was, a favourite haunt of W&C from memory!

fando · 13/10/2026 21:12

This is old, not heard it in years

bumblebeessarecool · 13/10/2026 21:19

Well, in the Netherlands, bougie is an actual thing. It translates as a sparkplug. Although that might not be what they mean

www.zandri.nl/bougie-ngk-dpr8ea9.html?gad_source=1&gad_campaignid=17652584305&gbraid=0AAAAADqa6dYYM_Xf_8y1EAFO7uNxPRYjg&gclid=CjwKCAjwrbfWBhAeEiwAc2e6Puq9rbLRhAQSo76Z5FUlnBG96QRUW3F-UxuVw1Q86AJEo0f9xHzBvhoCyrwQAvD_BwE

SeasideWalkaroundStore · 13/10/2026 21:22

sanityisamyth · 13/10/2026 20:13

Never heard of it until it was on The Apprentice. It’s a ridiculous word.

Was that the one with the turd doing a press-up?

ByWittyLimePoet · 13/10/2026 21:24

TheFormerMrsTruelove · 13/10/2026 20:04

Just laugh at her. Bougie? You’re 43 years old, woman. Why are you talking like a teenager? It’s embarrassing, pack it in you dozy mare.

🤣😅🤣

SeasideWalkaroundStore · 13/10/2026 21:26

It's definitely not a new term, though - Jools Holland has been known for playing bougie-wougie music at the Hootenanny for many years now.

And then, when they've finished recording it, he celebrates by eating a hearty portion of his favourite beef bougie-wougienon.

JoannCourcyIveGotThePowerNSoul · 13/10/2026 21:27

Boobyslims · 13/10/2026 19:23

Paahahaaa that stuff is lovely - the all purpose spray cleaner, rhubarb and whatever is amazing (v bougie)

Ineos owned by that rat Ratcliffe
Rat by name
Rat by nature.
All round despicable bastard.

cartagenagina · 13/10/2026 21:32

I haven’t heard this used at all! I live in SE and work in London occasionally. I agree it’s really cringey.

Btc76 · 13/10/2026 21:33

It’s an abbreviation of bourgeois that has worked its way from American slang into subcultures of British English. No doubt the friend using the word watches a lot of US television or listens to podcasts.

Can’t help being irritating though. My sister uses phrases that her acquaintances use, like ‘mugged off’ (with she had never said in her 50 years to date) and ‘punching’ (as in ‘X is really punching’ about someone having a partner far more attractive than them, like punching above their weight). One could almost map these phrases and sayings, and it’s very irritating to hear people speak without knowing how they sound.

so there

Mumofyellows · 13/10/2026 21:36

Bandanina · 13/10/2026 18:48

I think of candles.

Same!

Muffsies · 13/10/2026 21:38

nomas · 13/10/2026 20:43

Boujee has been around a lot longer than two years.

The first time i saw it used was when reading a news article on a black american website called The Root at LEAST 15 years ago. So i recon it's been around for at least 20-25 years, and it's only just been commandeered by the the 'wypipo' (as they'd say on The Root). So, of course, we think it's new. It's spelt bougie.

britinnyc · 13/10/2026 21:41

I’m in the U.S. and still hear it used, it is self depreciating though, used when you opt for the more expensive/fancier option rather than one that serves the purpose just fine. Not sure why people find it so irritating, it serves purpose

Aleveldilemma · 13/10/2026 21:44

sanityisamyth · 13/10/2026 20:13

Never heard of it until it was on The Apprentice. It’s a ridiculous word.

Me too, I heard it on there and also my DD used it once a couple of years ago when she was about 14, to describe Ferrero Rochers, of all things 😂
She’s obviously too young to remember the Ambassador’s reception but I snorted with laughter and wasn’t able to explain to her why. Anyway she doesn’t use the word really and OP YANBU.

Newusername2026 · 13/10/2026 21:53

I first encountered this term in Ruby Tandoh,s memoir a couple of years ago. Admittedly I was probably late to it. But she over used it and I have found it annoying ever since. I think it's the sort of knowing contempt of middle class / moneyed/ comfortable lifestyle - whilst being part of it - is kind of irritating to me

newrubylane · 13/10/2026 21:55

SeasideWalkaroundStore · 13/10/2026 21:26

It's definitely not a new term, though - Jools Holland has been known for playing bougie-wougie music at the Hootenanny for many years now.

And then, when they've finished recording it, he celebrates by eating a hearty portion of his favourite beef bougie-wougienon.

Bougie (pronounced boo-zhee) isn't the same thing as boogie (with a hard 'g') at all.

BinNightTonight · 13/10/2026 21:55

You are the least unreasonable a person has ever been!

Newusername2026 · 13/10/2026 21:59

GinToBegin · 13/10/2026 20:35

Can we also ban expensive things being described as ‘spendy’, please? And painful things being described as ‘ouchy’. Both make my brain twitch.

Oh, and people describing their tastes as eclectic, then listing things that are anything but. Contestants on Popmaster and Ten To The Top are the absolute worst for this.

Thanks OP, I feel better for that.

Absolutely agree on over use of eclectic for everything

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