Designer label clothes. I live a low key lifestyle so there is really no point. I have occasionally stretched to the odd designer bargain in the sales, but only if it was something versatile I knew I'd wear for years. Nothing too 'this season.'
Big five star hotels/resorts. I've stayed in loads and I've realised I prefer small boutique hotels with more charm and character, or lovely Air BnBs with our own space and privacy.
Multi Michelin starred restaurants with 7 course tasting menus. Again, I've been in quite a few and after a while they all start to seem a bit 'emperor's new clothes.' If you asked me six weeks later what I actually ate there, I couldn't tell you. I vaguely remember being impressed but I can't remember why.
Whereas I can remember some of the best meals I've ever had in much simpler, less expensive places where the menu doesn't read like a chemisty experiment, for years on end.
Sky. It just got ridiculously expensive for the amount of stuff we actually wanted to watch on there and we still ended up subscribing to various other streaming services anyway.
Cruises. I just don't think I'd like them. DH disagrees but I'm holding out.
A Rolex. I don't like them and never have. I lost my really good watch (an Ebel) but if I replaced it, which I won't, I'd get a Cartier.
I won't pay thousands of pounds for a handbag either. I've got a couple of really good fakes that were expensive as fakes go, I did a lot of research on how to tell a good fake from a bad one, and went to a specific shop in Bangkok especially to get them. I've also got a couple of 'real deal' vintage, second hand bags which would originally have cost far more than I would ever spend.
I'm probably not buying myself any more diamonds but I wouldn't spend a fortune on natural diamonds any more either. The lab grown ones are more ethical and every single bit as good, for a fraction of the price. My diamond stud earrings got stolen and they weren't covered by insurance so I didn't replace them for a few years. I recently replaced them with some gorgeous lab grown ones and I paid about 1/3 of the price natural diamonds would have cost for a similar size and clarity.
I like a nice car and I will spend on a high spec and a premium brand but I have zero interest in Range Rovers and Porsches and the like. I don't do flashy or blingy.
Botox and fillers. I used to have them for a while in my forties but I let them all wear off about ten years ago. If I start to look hideous I'll get a facelift.
I will spend a lot on good quality furniture that won't go out of style but I won't spend a fortune on trendy accessories that are the 'of the moment' because I know I'll be sick to death of them in three years time. Same with very expensive bespoke curtains and upholstery. Plain, classic fabrics only. Nothing that's a really trendy pattern or motif that will date heavily. I save those for cushions. Then I don't feel bad if I want to change them.
Designer brand cosmetics and skincare. Things like Chanel and Dior. I do spend a lot on decent skincare and make up but I buy from middle to high end dedicated skincare and cosmetics brands like Elemis, Estee Lauder, Mac, Charlotte Tilbury etc. Not haute couture fashion brands where you are paying through the nose for the branding and the packaging and they've probably outsourced their production to someone else anyway. I did once buy a Chanel foundation and it was terrible.
I let my hair go grey/white rather than continue spending a fortune every year trying to keep up with a monthly colouring regime. It's the best thing I ever did and I love it.